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Media Newsletter 12/04͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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December 5, 2022
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Ben Smith
Ben Smith

Welcome to Semafor Media, where we break the news behind the news.

In this issue, Max Tani reports exclusively on Florida Governor Ron DeSantis’s pet Florida media, whose devotion to the dear leader makes the People’s Daily look like a lively New York tabloid.

And we’ve got news of Anna Delvey’s next move, the State Department’s hyperlocal skepticism, and The Times’s labor troubles.

But I’ve been thinking a bit about a story my colleague Louise Matsakis broke Thursday.

Remember the articles last week about the Chinese government and Twitter?  “SEX BOTS are used to curb Chinese Covid protests,” the great Daily Mail headline read. CNN, the Washington Post, had similar coverage, if slightly duller headlines. It was one of those stories that was too good to check.

But Louise did check. And as far as she can tell, the “SEX BOTS” spamming up hashtags associated with Chinese cities were, in fact, sex bots advertising escort services in Chinese cities. When she texted one of them on Telegram, they reached out quickly to ask where in Beijing the “client” was located.

The story was easy to get wrong because it was about subjects — the Chinese Communist Party, Elon Musk’s Twitter — that many readers revile. Now we’re headed back into the hyper-polarized news cycles of national politics, and the sex-bot story is a good reminder to us to avoid following the herd into simple, satisfying, and false stories.

Want to read about sex bots twice a week? It’s basically all Louise and Reed Albergotti cover in the great Semafor Tech newsletter, available here.

Box Score
Elon Musk
Reuters / Adrees Latif

Washington: Joe Biden has been rooting for Twitter’s demise for years, seeing it as a radicalizing force in the Democratic Party. If Elon Musk gives Democrats a sense they don’t need to be there, this White House will thank him.

Los Angeles: With deep cuts hitting the traditional studios and Netflix, producers are turning their lonely eyes to two companies above all: Amazon and Apple.

New York: A correspondent at The New York Times flags “the  increasing desperation of the free snack situation” at America’s greatest newspaper, where labor tensions are running high. “Available hummus options include traditional, roasted red beet and roasted carrot,” promised one message from management. “Apple and cherry strudel and peppermint hot chocolate with marshmallows and whipped cream,” offered another.

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Max Tani

Ron DeSantis is building his own media in Florida

Marco Bello

THE NEWS

In August, a producer for “The View” emailed Ron DeSantis’ team hoping to book the Florida governor on the daytime talk show in the days before the midterm elections.

DeSantis declined the offer to chat with Whoopi Goldberg and Meghan McCain. Instead, he sat down with Will Witt, the 26-year-old founder of the Florida Standard, a conservative website that launched just days earlier. The governor took the opportunity to complain about the mainstream media and tout his handling of the Covid-19 pandemic, under the heading:  “EXCLUSIVE: Governor Ron DeSantis and Will Witt Interview.”

Over the last year, DeSantis has given just a handful of interviews. Almost all of them have been with Fox News primetime or morning hosts or major conservative podcasters. But he’s also carved out time for the Florida Standard and a similar site called Florida’s Voice, which launched in 2021.

The publications offer an unfiltered platform for his message. And they’ve returned the favor of his attention with flattering coverage and headlines like “‘Florida’s Blueprint for America’s Revival’: DeSantis Launching Book to Detail ‘Battle-Tested’ Victory Plan for the U.S.”; “DeSantis-Endorsed School Board Candidates March to Victory”; and “Casey DeSantis: ‘I Am a Testament That God is Great and God is Good, and Hope is Alive.’

Witt, who built a following as a young conservative pundit with the nonprofit video producer PragerU, told Semafor that the publication has been well received in the governor’s office and in Republican political circles in the state.

“It’s so nice when you have someone who recognizes what you’re doing and really appreciates it,” he said.

One person with knowledge of the Florida Standard’s backing told Semafor it was the brainchild of pro-DeSantis donors in Florida, who wanted to start a right-of-center publication to push back against what they saw as unfair legacy media coverage of the governor. Wilt told Semafor that the company is for-profit and will rely on advertising and sponsorships, many of which he brings in himself through his notoriety on the right.

He declined to say who owns the site.

The Standard’s more well-established rival, Florida’s Voice, is partially backed by Alfie Oakes, the MAGA grocery store king of Southwest Florida, who has appeared on the publication’s podcasts and advertises on the site.

MAX’S VIEW

DeSantis finds himself in the luxurious position of being able to brush off traditional media while receiving exceedingly friendly coverage from tame local websites and a national conservative press that’s desperate for an alternative to Donald Trump in 2024.

Within Florida, this has been a winning combination. The governor was easily reelected without doing a single sitdown interview with a traditional newspaper editorial board in his state. He declined to give press credentials to many reporters hoping to cover a traditionally open-press GOP fundraising dinner earlier this year. His last interview with a mainstream outlet was a sit-down with a local CBS affiliate in late 2021.

Christina Pushaw, the rapid-response director for DeSantis’ gubernatorial campaign, wrote on Twitter earlier this year that “if ALL conservatives simply stop talking to them, the legacy media will lose any shred of credibility or interest to Americans who follow politics. It won’t be worth paying for straight DNC opinion. We should use our platforms to build up new media.” (The governor’s staff did not respond to requests for comment.)

It’s unclear, however, whether DeSantis could run a national presidential campaign through sympathetic conservative channels alone. His hostility toward the mainstream media may echo Donald Trump’s in spirit, but he seems to be taking Trump’s press philosophy a bit more literally than the former president ever did.

Trump spent most of his career playing a game of love and hate with massive, conventional media, from the New York tabloids to NBC, which carried “The Apprentice.” During 2016, Trump regularly called in not just to Fox News but CNN, MSNBC’s “Morning Joe,” and NBC News. During the Republican primary he dialed up reporters at various print and smaller digital outlets to chat.

I worked at Insider then, and I have vivid memories of political reporter Hunter Walker putting the then-Republican candidate on speaker phone.

Unlike Trump, the governor also has a smaller rolodex of personal friends in conservative media. He’s friendly with some prominent pundits, most notably Tucker Carlson. And while he largely steers clear of beat reporters in the state, DeSantis still occasionally talks privately to longtime Florida blogger and one-time Republican congressional candidate Javier Manjarres, whose relationship with DeSantis predates his time as a backbench congressman.

“He’s an amigo,” Manjarres told Semafor.

For now, DeSantis is working on finding national figures who will be as devoted to him as Will Wilt and the Florida Standard. Earlier this year, he hosted a dinner in Tallahassee with a long list of conservative online figures including Benny Johnson, Newsweek opinion editor Josh Hammer, and Dave Rubin, among others.

“It makes sense that conservative and independent media supports Gov. DeSantis,” said Lisa Boothe, the conservative pundit and Fox News personality. “He’s the most conservative governor in the country and stood up for individual liberty during COVID. As a Floridian and a conservative, I am a big fan and grateful.”

ROOM FOR DISAGREEMENT

DeSantis’s touchy remoteness isn’t limited to journalists, the skeptics of his national ambitions say, and will ultimately doom him.

“DeSantis is not a fun and convivial dude. He prefers to keep his earbuds in. His ‘Step away from the vehicle’ vibes are strong,” The Atlantic’s Mark Leibovich wrote in a story whose URL is “desantis-awkward-trump.”

NOTABLE

  • Our own Dave Weigel wrote earlier this year about how Republican candidates across the country now have an “array of sources that deliver political news they trust, including podcasts and TV shows that interview Republicans without what DeSantis called “gotcha’ questions.”
  • Throughout his time in office, DeSantis has grown to view the press as an easy foil, saying last year that many Republicans “would try to impress the corporate media. Don’t work with them. You’ve got to beat them. You’ve got to fight back against them.”
  • DeSantis wouldn’t even talk about his past as a decent baseball player. When a sports writer for the Tampa Bay Times reached out to interview him about playing baseball as a kid, the governor’s office “declined to make him available to talk about baseball not even for 10 minutes. His staff did email two bland quotes.”
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Text

One good text ... with Richard Plepler

A text message
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Intel
Mugshot of Anna Sorokin
State of New Jersey

Anna Sorokin is creating an interview-style podcast while under house arrest in the East Village. The fake heiress who went by “Anna Delvey” told at least one potential guest that she secured Madonna and former Manhattan District Attorney Cy Vance, who put her away, as guests.

But “Inventing Anna” fans shouldn’t get their hopes too high. representative for Vance said he will not, in fact, be appearing on Delvey’s podcast. And spokesperson for Delvey said they had not committed to the project yet.

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Plug

We’re pleased to do a newsletter swap with Tangle, Isaac Saul’s impressive attempt to find common ground in the polarized news space. (We’re promoting it here, in exchange for a plug for Semafor to his subscribers.)

Every day, Tangle tackles one big political debate with views from each side and then the author’s attempt to get to the truth, an approach not totally unlike our own.

You can sign up for free here.

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Intel
Phil O'Brien

How rough a business is hyperlocal media? Well, the U.S. State Department isn’t impressed.

Poor Phil O’Brien, a Brit who has published W42St in Manhattan’s Hell’s Kitchen since 2014, found that out when he tried to renew his visa last week.

The consular official asked a series of questions familiar to many in local news: Why his sales were declining, why his business kept losing money, and why he was referring to his one-man show as “we.” And then the official decided his site was a “marginal” business — and denied him a visa.

“It was a gut punch to be told that everything that I had done in my community during the pandemic was ‘marginal,’”  O’Brien said in an email. He’s hoping local elected officials, who know his site, will take an interest.

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Staff Picks
HLN's Robin Meade
HLN/YouTube

Brian Stelter will miss HLN, and the cheerily apolitical mainstream news sensibility it represented:  “The TV will still be on, but all the warmth is gone.”

Jon Kelly’s own staff are cringing at his weekly emails about another tremendous week at Puck, a funny detail in a long New Yorker look at a publication that knows what it’s about.

Telegram was forced to hand over private information about its users in an obscure Indian copyright case, “a remarkable illustration of the data the instant messaging platform stores on its users and can be made to disclose by authorities.”

Twitter is offering deep discounts to big advertisers. Semafor, for all the mockery we took for our pre-launch twitter ads, doesn’t seem to have qualified.

And Eve Fairbanks reckons with Twitter’s outsized role in the public conversation, in journalists’ careers, and in her own. For all the gripes, it “has also been magic.”

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Corrections

Our story last week on Junot Diaz made four factual errors: The Brief Wondrous Life of Oscar Wao was published in 2007. This is How You Lose Her is a collection of stories. Deborah Chasman’s essay was submitted to the Times, not commissioned. And McNally Jackson is on Prince Street.

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— Ben

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