In this new interconnected world, journalism needs to deliver common facts to divergent audiences. Our biggest stories, and greatest crises, are now global: from climate change to pandemics, rising inequality to supply chain disruption, political instability to the influence of social media. Yet global trust in the media is at an all-time low. A new moment requires new thinking.
Enter Semafor. The world’s first news platform designed to meet the moment we are in. Providing audiences with an unparalleled level of journalistic transparency through innovative new forms, cutting through the noise of the news cycle with smart, distilled views and exploring competing perspectives across borders for a curious, new global audience.
Join us and make sense of a complex world with a news source you can trust.
We’re exposing the architecture of our original journalism in an effort to rebuild trust from our audience. Our “Semaform” structure makes clear the lines between facts, analysis, opinion, counter-narratives, and global perspectives.
Single sources can’t always capture the complexity of a story, and part of consuming the news is understanding diverse perspectives on the same facts. Our original journalism will be paired with distilled news, analysis, and opinion from a global range of sources.
We’re a global news company at birth. We believe that informed citizens of every country need to understand what drives decisions, actions, culture and power beyond their own borders.
What is a Semaform, anyway? And why should you care?
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Journalism is in trouble. But it's not all bad news.
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Semafor news site makes debut, intent on reinventing news
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Justin is the former CEO of Bloomberg Media. He was previously President of Atlantic Media where he led The Atlantic's revitalization and founded Quartz. Prior to The Atlantic, Justin served as President of The Week, and led global corporate strategy at The Economist Group. He is a Henry Crown Fellow, co-Founder of Breaking Media and a lifetime member of the Council on Foreign Relations.
Ben is the former media columnist of the New York Times. He was previously the founding editor-in-chief of BuzzFeed News. Ben has covered American politics for more than a decade at Politico and the New York Daily News, among other outlets, and launched a number of political blogs.
Independent, quality journalism requires the support of great brands and partners. Our advertisers are a key force in supporting our newsroom but have no bearing on our editorial coverage, and we maintain a strict separation between news and third-party ads.
Semafor’s mission is built upon fostering trust amongst our readership and combating the misinformation that abounds in today’s news landscape. Our coverage seeks to portray different points of view across every story, grounded in a singular set of facts. That same commitment is what guides our advertising principles.
To that end, our advertising space is open to all points of view – cultural, political, social and otherwise. Semafor reserves the right to review all ads and to reject any that are determined to be in violation of our principles and ad acceptability standards.
Semafor will ensure that all advertising is clearly presented as commercial content, distinct from editorial content. The nature of an advertising relationship must be transparent so that it is clear to the audience that they are seeing a commercial message.
Semafor prohibits advertising that promotes hate speech, discrimination, violence as well as advertising that knowingly misleads readers via fraudulence or inaccuracy or that violates federal or local stipulations protecting trademark, copyright, libel, stock involvement and political advertising.
