
Max Tani
Media Editor, Semafor
Max is a New York-based journalist covering media for Semafor. He previously was a member of the White House team at POLITICO, where he co-authored the daily West Wing Playbook newsletter. He has also written about media and politics for the Daily Beast and Business Insider.
NYT tries to catch up to video-addicted audiences
New York Times Executive Editor Joe Kahn said the paper is pouring resources into visual content, prompting comparisons to the media’s “pivot to video” in the 2010s.

Joe Kahn with Semafor’s Ben Smith in 2025. Eleanor Kaufman/Semafor.







