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In today’s edition, we have a scoop on a group of veteran lawyers and investors looking to target co͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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January 4, 2024
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Business

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Liz Hoffman
Liz Hoffman

Hi and welcome back to Semafor Business.

The movement that ousted two university presidents in three months is looking for new places to press its case. Today’s scoop: A loose collection of like-minded lawyers and investors is planning a new legal fight against corporate diversity policies, on the untested theory that they hurt shareholders.

In many cases, I think they’ll be pushing on an open door. A lot of executives who embraced consultant-tested, LinkedIn-approved workplace diversity policies in the late 2010s have come to regret it. Even true believers bemoan the amount of time they spend talking about it and being pressured into saying things that invariably alienate half their customers.

They want to get back to running their business, not arguing over the purpose of it. Standard bearers like BlackRock’s Larry Fink have gone quiet on the topic. (Speaking of Larry, he has a new minder: BlackRock’s longtime comms chief Jim Badenhausen is retiring, to be replaced by Carlyle’s Leigh Farris, the company announced this morning.)

If those policies go from being a PR headache to a legal one, that might give regretful executives an excuse to back off. More on that below.

Plus, the shine is off Apple and Wall Street waits uneasily for the next Epstein shoe to drop.

Buy/Sell
Getty Images/Mike Windle for Vanity Fair

➚ BUY: Iger. Disney’s chief executive picked up an ally in his fight against activist investor Nelson Peltz. ValueAct, which is said to own more than 5 million shares, will support Iger and his fellow board nominees against a likely rival slate from Peltz.

➘ SELL: iPhones. Stock analysts keep downgrading Apple on concerns about slowing phone sales, especially in China. Its shares, which led the Big Tech rally last year, are now the least-loved of the group.

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The Tape

U.S. corporate bankruptcies spiked in 2023…Companies keep ditching London exchange… The CEO of Hamas… Walgreens new CEO slashes dividend… Oil prices are rising… but Wall Street says it won’t last… St. Louis Fed gets a new leader... The supermarket chain where shoplifting exceeded profits….

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Liz Hoffman

The next target of DEI attacks

THE SCOOP

The battle over free speech and antisemitism that has swept across America’s elite college campuses has so far left its biggest companies alone. That may change soon.

A small group of lawyers and investors is sketching out plans to use the machinery of corporate law to pressure companies to roll back diversity, equity, and inclusion policies that they adopted en masse in recent years as social-justice matters careened into the boardroom.

The theory, members of the loose coalition said, is that preferential hiring may have deprived shareholders of the best talent, a potential breach of boards’ duties to shareholders. And if workplace policies are unequally applied — if, for example, HR complaints lodged by one racial or religious group are investigated more thoroughly than those from others — companies may have violated federal employment laws.

The discussions show that this fight won’t end with the resignations of the presidents of Harvard and Penn, and how the loudest critics of those administrations — most of them hailing from the business world — are pulling levers they know well to press their cause. And while they’ll be cast in the neutral language of shareholder law and process, they could represent a dramatic new attack on the push in recent years for more diverse workforces.

“Shareholders have every right to question whether the DEI programs that made us feel good in the past are now unjustified because their true economic and social effect is simply replacing one form of discrimination with another,” said Mark Lebovitch, a veteran plaintiffs’ lawyer who has been part of the talks.

The effort would start with a request for HR data at a handful of companies, including on hiring and how discrimination claims have been handled. (Any shareholder can ask to see a company’s internal records, usually trying to gather ammunition for a lawsuit, and it’s up to a judge to decide whether they get a look.)

Even before the current battle, conservative groups were taking their grievances against corporate “wokism” to the courts, emboldened by last year’s Supreme Court decision striking down affirmative action at universities.

Reuters/Ken Cedeno

LIZ’S VIEW

Bloomberg’s Matt Levine often says that “everything is securities fraud:” A company secretly does a bad thing and when everyone finds out about it or regulators punish them for it, the stock falls. Saying they misled investors is a shortcut to a civil lawsuit.

Another road to the courthouse is the notion that “everything is a breach of fiduciary duty.” Boards of directors have a legal obligation to ensure their companies do things that make money for shareholders and don’t do things that lose money for shareholders. If they fail to do that, they get sued.

The new attack on DEI is taking this approach, which is likely to rattle some CEOs and board members who find themselves personally named as defendants. But it might also give many of them air cover to backtrack from policies they have come to regret.

Executives are now being vilified for the diversity policies they were pushed to embrace in the wake of #MeToo, George Floyd’s murder, and the broader social-justice sweep of the late 2010s. A lot of them regret that turn and, as I wrote a few months ago, are “desperate to drop the do-gooderism, quit getting yelled at by Vivek Ramaswamy, and get back to business.”

Read what a case against Starbucks says about defenses against DEI attacks. →

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What We’re Tracking

Sweat equity: Peloton will power a new fitness hub on TikTok, hoping to revive the fortunes of its once-hot bikes that are now all over Craigslist. A pandemic darling turned back-to-normal bust, Peloton is trying to offset declining sales by striking partnerships with Lululemon and professional sports leagues.

Naming names: The unsealing yesterday of new documents in the Jeffrey Epstein case added little to the list of his known acquaintances. But more names are expected to be revealed in the coming weeks and there’s a palpable nervousness among the finance set that the blast radius will widen.

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