Benoit Tessier/ReutersSeveral US firms are standing by their diversity, equity, and inclusion efforts, despite President Donald Trump’s opposition. Trump told business leaders at Davos Thursday that DEI programs were “absolute nonsense,” and has suggested that companies could be investigated over them. Meta and McDonald’s recently scrapped their programs, but the boards of Costco and Apple have pushed back on shareholder proposals from a conservative think tank criticizing DEI initiatives. JPMorgan Chase CEO Jamie Dimon’s response to anti-DEI activists targeting the firm was: “Bring them on.” However, he expressed his dislike for “monikers,” reflecting corporate America’s aversion to the DEI label, while still retaining diversity initiatives. “The acronym may be unhelpful, because empty terms make easy targets,” a legal expert said. |