Rojak is a colloquial Malay word for “eclectic mix,” and is the name for a Javanese dish that typically combines sliced fruit and vegetables with a spicy dressing. Apple’s packaging genius Since it launched the Macintosh in 1984, Apple has used a “deep understanding of human psychology” to design its packaging and optimize the box-opening experience, Trung Phan writes in SatPost, a newsletter about tech and business. That satisfying “whoosh” sound — resulting from the base of an iPhone box dropping down as the top is pulled up, slowed by a light pull of friction — plays on a psychological phenomenon called synesthesia, defined as the blending of a person’s senses. That experience speaks to the emphasis Steve Jobs, Apple’s late former chief executive, and the company’s ex-head designer Jony Ive put on marketing and packaging: Ive once said he wanted the unboxing process to be a “ritual.” According to a 2012 book about the company, Apple has a “packaging room” where employees experimented with hundreds of prototypes to perfect the consumer experience and give the user a high-tech feeling — all before the phone is ever turned on. China loves Taylor Swift In 2023, Chinese music streamers listened to a lot of Taiwanese songs, Taylor Swift, and K-pop. In particular, the placement of K-pop girl group (G)I-dle in the top 10 list from NetEase Cloud Music, one of China’s biggest music streaming platforms, follows “a patchy history impacted by geopolitical tensions,” Jake Newby’s wrote in Concrete Avalanche, his great newsletter about music from China. (Swift was the only Western artist on the list.) Taiwanese rock band No Party for Cao Dong and the “King of Mandopop” Jay Chou also charted high on streaming services’ end-of-year lists, while Douyin, the Chinese version of TikTok, singled out the popularity of traditional instruments as an area that saw a spike in interest. For a deeper understanding of the best Chinese music of 2023, Substack Rojak recommends Newby’s nearly two-hour DJ set on the ChinaTalk podcast. Modi’s reshaping of Indian society Indian Prime Minister Narendra Modi’s inauguration of the Ram Temple last month has the potential to alter the landscape of Indian society for generations, Rohan Venkataramakrishnan writes in India Inside Out. Modi was responsible for presiding over the consecration ceremony, and the deliberate infusion of Hindu symbolism with Indian statehood builds on the narrative that Modi is “God’s gift to India,” as one minister said. Modi has been compared to India’s first prime minister, Jawaharlal Nehru, for the influence they have both had over Indian society, beyond the political sphere. In Modi’s case, analysts have described the temple as a sign of Modi’s “electoral kingship.” The question, as Venkataramakrishnan puts it, is whether that stature will “reflect the nature of India’s prime ministerial candidates from hereon out? Is the state irrevocably changed?” |