Norlys Perez/ReutersCuban cigar sales reached a record $827 million in 2024, driven by demand in Asia. Habanos, the Cuban cigar company, is half owned by Cuba’s government and half by an Asian conglomerate: Almost a quarter of its sales are in Asia. The cigars are considered the world’s finest, with aficionados lauding Cuba’s “unique variety of tobacco, rich soils, and ideal climate,” Reuters reported, and the company’s insistence on hand-rolling its cigars. They are not legally available in the US, however, because of an embargo on all Cuban produce since 1962. The Obama administration loosened the rules in 2015, but they were reintroduced during President Donald Trump’s first term. |