A Japanese diaper manufacturer will stop making products for babies and instead focus on adults. Oji Nepia produces 400 million infant nappies a year, down from a 2001 peak of 700 million. Last year Japan registered 758,631 births, whereas in the 1970s there were more than 2 million a year. The adult diaper market, meanwhile, is booming: The largest nappy manufacturer’s adult sales outstripped infant ones in 2011. Almost 30% of Japanese people are over 65. The shrinking workforce reduces investment, but also means employers must fight to attract workers, pushing up wages and bringing Japan out of its deflationary spiral. The aging population is, the Financial Times said, “both the cause of Japan’s disinflationary woes, and its potential saviour.” |