Avishek Das / SOPA Images/Sipa U via Reuters Connect Koo, a once-thriving Indian social media platform seen as the country’s answer to Twitter, is now struggling to stay afloat. The microblogging site founded in 2020 quickly took off, in part by operating in 10 languages and fostering hyperlocal communities through specific groups. It’s since faced a tougher funding environment, and its popularity among ruling politicians, coupled with a failure to remove hateful posts, gave the site a “right-leaning” reputation, Rest of World wrote. It has cut its workforce by four-fifths and is reportedly in talks for an acquisition. If Koo had leaned into “voice- or video-based communication, or group-based communication, it may also have had a niche appeal, which sadly it does not,” a social media researcher said. |