WeChat is the center of the Chinese internet — powering everything from messaging to payments — and the main portal where China’s news outlets and bloggers publish their work. From suburbia, with love Younger Chinese in Beijing are increasingly moving out to the suburbs. It’s a longer commute to work for many, but residents of one suburb told Houlang Research — a socioeconomics blog — that they prefer the comfortable and cost-effective rentals after being “squeezed out” by sky high prices in the inner city. Their quality of life is better too: Parks, farmers markets, and biking trails are now minutes away. With the influx of new residents, the capital’s outer reaches are also becoming tight-knit communities of like-minded people seeking a slower pace. “People don’t talk much about money, they just sit there for a long time without rushing, with relaxation written on their faces,” Houlang wrote. Fruits of their labor Fruit is big on China’s e-commerce platforms: Customers on Douyin, China’s version of TikTok, place an average of 17.4 million agricultural orders per day, according to the Truman Story, a cultural blog. Recognizing the huge potential, some younger people — particularly women — have returned to their hometowns and set up shop hoping to entice the internet with fresh, organic products. To meet the higher demand for workers for their small businesses, young entrepreneurs are recruiting older, married women in their villages who are eager to find employment while their husbands are away at work. The countryside is now full of “women armies,” with younger women teaching their older counterparts how to livestream and sell fruit on social media. These businesswomen who return home are working for “the well-being of everyone in the team and every [village] family working alongside them,” the blog wrote. Drunk on knowledge Pop into a packed bar in cities like Shanghai or Guangzhou and you may be surprised to find a college professor giving a lecture on Freudian psychology or the Journey to the West epic novel. For many disgruntled college graduates now working in low-paying jobs far removed from their majors, these “academic bars” offer spaces to mingle with fellow intellectuals, and a drink can “offset some of the seriousness” normally found in a classroom, the Daily People culture blog wrote. But these lectures are also saving bars that struggled after the pandemic when young people became increasingly frugal. Enticing them with places to “nerd out” is proving a successful business model: One Shanghai bar that holds daily academic nights told the blog that it now has a monthly turnover of more than 200,000 yuan ($28,000), equivalent to what some of the city’s best bars make while operating until 5 a.m. daily. |