China’s biggest coffee chain is entering the US market, in a challenge to American rivals. In China, Luckin Coffee’s revenue exceeded that of Starbucks in 2023 for the first time, and the company hopes to undercut the Seattle-based giant and other US competitors like Dunkin’ by selling coffee for as little as $2 to $3, the Financial Times reported. The US launch, planned for as early as next year, is set to target cities with high numbers of Chinese students and tourists, like New York. Years ago, “many people thought [Luckin was] dead,” following a fraud scandal over inflated revenues, a Chinese business analyst said. But the company’s tech innovations helped it rebound, Roast Magazine wrote: It has a strong focus on mobile ordering and automation. |