E-commerce is booming in Southeast Asia despite very different government approaches toward the industry. In Indonesia, the region’s largest e-commerce market, officials barred social media platforms from processing payments, forcing TikTok to temporarily shut down its popular online shopping feature. To stay afloat, the Chinese-owned company partnered with an Indonesian platform, but the digital marketplace is now much more crowded, frustrating merchants, The New York Times reported. On the other hand, Vietnam’s brick-and-mortar retailers, who own stalls in once-bustling markets, are bemoaning the government’s push to get them onto platforms like TikTok Shop. If vendors refuse to move online, markets “could shut down,” an executive at a Vietnamese e-commerce industry group told Rest of World. |