WeChat is the center of the Chinese internet — powering everything from messaging to payments — and the main portal where China’s news outlets and bloggers publish their work. Happy Hallowmeme Despite Shanghai’s crackdown on Halloween celebrations this year over concerns of politically insensitive costumes, many amusement parks and clubs still hosted parties, according to a WeChat blog catering to international students living in China. Beijing is averse to Halloween because it views the festival as encouraging the worship of “foreign things,” but young Chinese still “go crazy” for the holiday, the blog wrote. However, the government’s concerns might be overblown: The Western festival is not overtaking traditional Chinese holidays like Lunar New Year, the blog argued, and for young Chinese people, Halloween is “clearly a festival of memes.” For instance, one of the blog’s favorite costumes this year was a group of friends dressed up as Huawei’s new tri-folding phone. Short-lived app TikTok Music — parent company ByteDance’s music streaming platform — will shut down worldwide on Nov. 28, less than two years after its launch. While licensing disputes with production giants like Universal Music Group hurt its business, the Music Pioneer WeChat blog pinned the app’s failure on its expansion in countries including Mexico, Brazil, and Indonesia, where users are more likely to use free or ad-supported streaming services instead TikTok Music’s subscription model. But TikTok’s short-form video app still has a sizable grip on the music industry, as producers realize that social media is important for artists to “directly reach listeners and establish direct connections with fans.” Coldplay, for instance, now has a partnership with TikTok in which fans can complete tasks on their phone for a chance to win the band’s merchandise. Don’t party like it’s 2016 Singles’ Day — a Valentine’s Day alternative held on Nov. 11 that was first turned into an e-commerce megaevent by Alibaba, then adopted by multiple retail platforms in China — has long been one of the country’s biggest annual shopping events. In 2016, for instance, the Singles’ Day official gala kicked off the 24-hour shopping festival with events hosted by celebrities like Scarlett Johansson, Victoria Beckham, and the late Kobe Bryant. But “this is a party that can no longer be replicated today,” the Late Post business blog argued, given China’s economic slowdown. While most people in China now shop online — prompting platforms to constantly lower prices to entice customers all year round — bleak job prospects for young Chinese people means they are less willing to spend on non-essential goods. One poll found that only 23% of people in 2023 were willing to buy something on Singles’ Day, compared with 51% in 2021. It no longer makes sense for companies to invest so heavily into a gala when there aren’t the same levels of enthusiasm, the blog argued. |