Flickr Wagyu, the high-end Japanese beef, is moving from gourmet stores to supermarket shelves, at least in the UK. Japan restricted export of wagyu cattle in the 1990s to maintain its exclusivity, but around 100 had already left the country. Herds were bred in the US and Australia, and the UK now has more than 35,000. As a result, the meat has become an affordable luxury: While an imported Japanese steak sells for $355 in upmarket Harrods, home chefs can buy a British-grown equivalent in supermarkets for around $7.50. Wagyu sales are up even as overall meat sales decline, part of a post-pandemic trend toward home cooking — consumers make their own dinners but treat themselves to high-quality ingredients, Bloomberg reported. |