WeChat is the center of the Chinese internet — powering everything from messaging to payments — and the main portal where China’s news outlets and bloggers publish their work. Juicing the market Chinese consumers have become more frugal — except when it comes to juice. Sales increased by 24% between 2022 and 2023, with many consumers pointing to a post-pandemic social media craze for healthier, natural foods, according to the business and tech website 36kr. The surge in demand for juice means that companies that offer seasonal, organic drinks are now often out of stock and prices in grocery stores are rising — but that hasn’t stopped people from seeking out the products. Several new juice companies have popped up in recent years because marketing has evolved from “being brand-driven to being channel-driven,” 36kr wrote: Thanks to social media, new companies can get direct customer feedback instead of paying for market studies. Social media “makes it easy for juice and other drinks to spread [by] word of mouth… and also provides the possibility for the replication of popular products.” Public relations Chinese e-commerce giant JD.com was “besieged” last month by internet rumors and conspiracy theories, including claims that its founder and his wife were members of the “illuminati” and that they used the credit card information of inactive users, according to the China Business Strategy blog. But the apparent smear campaign targeting JD.com is “not an isolated case,” and points to a larger issue of disinformation on Chinese social media, the blog wrote. The company had the resources to address the rumors, but small businesses facing similar situations often do not respond publicly because “the more they speak, the more they are considered to be guilty and quibbling,” the blog wrote. These rumors are often part of smear campaigns from competitors; although police are still investigating the JD.com incident, the sophistication of the attacks suggests “it’s not something that some bored, anti-business and anti-rich netizen could pull off.” Master of none China’s youth are increasingly hesitant about completing master’s degrees: The number of applicants taking the national postgraduate entrance exam decreased by 360,000 year-on-year in 2024, and is expected to fall by an additional 500,000 students in 2025, according to Southern Weekly magazine. Students are realizing that a master’s “cannot solve the employment problem,” the magazine wrote. The enrollment decline is having a broader impact on education, with many universities now cutting academic master’s programs, which usually center around research, to fund professional degrees that prepare students for careers in specific fields like law or medicine. But professional degrees are considerably more expensive than academic ones, and can also be off-putting to Chinese Gen-Z, who typically prioritize “the quality of their lives, especially a life without stress,” Southern Weekly wrote. |