Dado Ruvic/Illustration/File Photo/ReutersSaudi Arabia’s ambitions to become a global gaming hub could take another leap forward as its giant sovereign wealth fund backs a planned $50 billion deal to take Electronic Arts private. Public Investment Fund is part of a consortium with Silver Lake and Jared Kushner’s Affinity Partners working to buy the developer behind Madden NFL, the soccer juggernaut EA Sports FC, and The Sims, The Wall Street Journal first reported. If the deal goes through, PIF would add to a roster that includes Pokémon Go and Scopely, the maker of Monopoly Go!, which its unit Savvy Games acquired for $4.9 billion in 2023. PIF already owns a roughly 10% stake in EA. Saudi Crown Prince Mohammed Bin Salman has made gaming a key sector to diversify the Saudi economy, part of a wider tech push spanning AI and electronics manufacturing. Riyadh hosts the Esports World Cup, and last week, PIF’s AI arm HUMAIN launched a laptop in partnership with chipmaker Qualcomm that runs a custom operating system focused on “agentic AI,” which runs with limited human supervision. |