“Designed in the Kingdom of Saudi Arabia.” Packaging on a new laptop from HUMAIN bears this statement — in a not-so-subtle nod to Apple — seen in a teaser video posted by Tareq Amin, CEO of the Public Investment Fund’s AI firm. The device was built in collaboration with chip designer Qualcomm; more details (maybe even a launch date) are expected at LEAP, the technology conference beginning in Riyadh on Aug. 31.
The device represents a big bet by HUMAIN to broaden its AI efforts, and pits it against some large players: Windows laptops are preloaded with Microsoft’s Copilot, for example. “Together with Qualcomm, we’ve been designing the next generation of the HUMAIN AI PC — bringing CPU, GPU, and NPU together to run AI models locally, on the device,” Amin said in the post. “The real question is: what operating system is running on it? ... What happens when we rethink the operating system for an agentic AI world?”