Courtesy of “Team AlUla championed by LeBron James”LeBron James has caught the Saudi sports bug. This weekend, “Team AlUla Championed by LeBron James” will debut in the UIM (Union Internationale Motonautique) E1 World Championship, an all-electric raceboat series backed by the Public Investment Fund, during the 2025 season kickoff in Jeddah. James said it’s “exciting” to own a team in a “new type of global competition that’s revolutionizing water racing.” Named after Saudi Arabia’s first UNESCO World Heritage site, Team AlUla features Canadian powerboat star Rusty Wyatt and UK rally racer Catie Munnings. E1 has also drawn icons like Tom Brady, Rafael Nadal, and Will Smith as team owners, aligning with Saudi Arabia’s strategy to partner with global sports figures as the kingdom boosts its sports sector to attract tourists and diversify its economy. |