REUTERS/Jonathan Ernst CHARLESTON, S.C. – Nikki Haley launched her campaign on Wednesday with a smoothly choreographed rollout that emphasized her electability, her patriotism, and her conservative anti-establishment credentials in equal measure. “If you’re tired of losing, then put your trust in a new generation,” the former South Carolina governor told a crowd of around 2,000 supporters at Charleston’s Downtown Shed. “We won’t win the fight for the 21st Century if we keep trusting politicians from the 20th Century.” SHELBY AND DAVE’S VIEW In Haley’s case, the medium was the message. Everything about her first day as a candidate screamed competence, deliberation, and self-discipline. There was a streamlined, traditional campaign video followed by a key endorsement, and then a well-executed announcement event on Wednesday in the heart of Charleston, South Carolina. Haley walked onstage to Survivor’s “Eye of the Tiger” and walked off to Tom Petty’s “American Girl,” part of a playlist dominated by Golden Age MTV hits from her youth. John Hagee, a controversial pastor and founder of Christians United for Israel, recited the Prayer of St. Francis onstage, which Margaret Thatcher, an icon for female conservatives, delivered after becoming prime minister. Haley, after thanking her endorsers for their remarks, gave a prepared 2,341-word speech and nailed every key phrase. It all made for a mighty contrast with Trump, who famously resists the exact kind of focus that Haley seems to strive toward, and stumbled into scandal after a haphazard November campaign launch, thanks to his dinner with Ye and white supremacist Nick Fuentes. The former U.N. Ambassador didn’t explicitly distance herself from Trump, thanking him for her 2017 appointment (“people said I didn’t have the experience”). But she soon followed that up with a proposal for “mandatory mental competency tests” for politicians over 75. That was about Joe Biden, and, not subtly, about Trump. She was young, he wasn’t. He’d “lost the popular vote” in 2016 and 2020, and she wouldn’t. Haley said that she did not believe in “identity politics,” but her speech leaned hard into race and gender, invoking her experience as “a brown girl, growing up in a black-and-white world” and the need to send “a tough-as-nails woman to the White House.” While Haley was vague on what her “new generation” of conservatism entailed, she was clearly setting herself up as the one to sell it in diversifying and upwardly mobile parts of America, something Trump struggled to do. The launch also reintroduced Haley as an establishment-smashing rebel, an appeal to Republicans who know her better as an occasional Trump critic than a conservative ex-governor. Rep. Ralph Norman, one of the Republicans who refused to support Kevin McCarthy’s bid for House Speaker until he made conservative concessions, called Haley a “kindred spirit” who “would have been right along with me, had she been in Congress.” Haley hadn’t commented on the speaker fight before, but in Charleston, she told Norman that “you know I would have been right there with you in Congress holding them accountable.” With dozens of cameras filming and five rows of reporters typing on their laptops, Haley was staking out a popular position among conservatives — one of many. She endorsed nationwide voter ID (“like we did in South Carolina”), called for more “police and border patrol,” and mentioned Russia’s invasion of Ukraine as an example of Biden’s weakness, sidestepping conservative arguments about whether America should keep funding the country’s defense. Like Trump in his November 2022 announcement, Haley made no mention of abortion rights, noteworthy in the first presidential primary since the end of Roe v. Wade. ROOM FOR DISAGREEMENT One Republican campaign consultant told Semafor that for all her outward poise, Haley seemed to lack focus with her message, and was simply running through “a laundry list of boilerplate issues that matter to Republicans.” It would “be good for her to find a big idea that fits on a podium placard like ‘MAGA’ or ‘CHANGE,’” the consultant, who is not aligned with any 2024 hopefuls, said. During an appearance on Fox’s “Hannity” Wednesday night, Haley notably sidestepped questions about how she would differ from Trump when it came to policy, saying, “I don’t kick sideways.” |