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In this edition: Nikki Haley’s final days on the South Carolina trail, new polling that points to a ͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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February 20, 2024
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David Weigel

Nikki Haley is telling you, she’s not going

REUTERS/Alyssa Pointer

THE SCENE

GREENVILLE, S.C. – Nikki Haley wasn’t dropping out of the Republican primary. She wasn’t running for vice president. She had “no fear of Trump’s retribution,” was not going to “kiss the ring,” and would campaign “until the last person votes.”

What she didn’t say, in an emotional “state of the race” speech Tuesday at Clemson University, was that she could beat Donald Trump in her home state — where he leads public polling by a 2-1 margin, and where more than 100,000 votes have already been cast. The Trump campaign, already planning to take over the Republican National Committee and move toward the general election, treated Haley’s big announcement like a joke.

“Doesn’t change anything,” Trump campaign senior advisor Chris LaCivita told Semafor. “We don’t hold up a damn thing because Nikki Haley is afflicted with delusion.”

DAVID’S VIEW

Days ahead of the Saturday primary, and after a month of frenzied in-person campaigning, Haley has made no alterations to a message that leaves most Republicans cold. Her campaign is selling “Make America Normal Again” T-shirts to a primary electorate that associates “normalcy” with pre-Trump decline.

“This is the least policy-focused race we’ve had in a while,” said Katon Dawson, a former state GOP chair and a day-one Haley endorser, as the candidate and her bus arrived at a Monday stop in Camden. “Trump refusing to debate Nikki Haley has made this cycle all about personalities, not policies that could better peoples’ lives.”

Haley has run here as the anti-chaos candidate, spending up to 10 minutes at a time on the stump to deal with Trump’s latest insults or legal problems. “Everything he touches,” she says, “we lose.” To crowds of a few hundred people, in parks and country clubs, she pitches herself as the sure-thing general election winner with the popular position on Ukraine (fund its defenses), the best numbers in national polls (“I beat Biden by up to 17 points!”), and a way to avoid a rematch between the oldest presidential candidates ever.

This is the contrast that Haley wanted from day one — a 52-year-old military spouse with a winning record versus a 77-year-old ex-president who has spent more days in court this month than in South Carolina. Even breaking news, out of the candidate’s control, was syncing up with Haley’s message. On Saturday, after Russian dissident Alexei Navalny died suspiciously, Haley walked to the side of her campaign bus in the Columbia suburbs to talk to reporters about Trump, NATO, and how he would “always side with” dictators.

“I think you need to ask Trump what he thinks about what happened to Navalny,” Haley said. “Does he think Navalny was a good guy? I’ll tell you: I think Navalny was a hero.”

It was one of the Haley critiques that thrill the never-Trump and anti-Trump voters that are cheering her on and donating enough to keep her campaign in gear. But she needs Republican votes to win, and appealing to them and to Trump skeptics can lead to impossible gymnastics.

At the press gaggle, one reporter asked her to respond to Republicans who compared Navalny’s imprisonment, then death, to Trump’s legal problems — which they blamed on a deep state effort to destroy him. Haley’s clarity began to melt.

“I mean, I think that you look at anything that’s happening right now — we see it in D.C., we’re seeing it in these courtrooms — we’ve got to take the politics out of everything,” Haley said. “There’s some that have come up against Trump that have not been fair. I think there’s some that he’s going to have to defend himself and prove his case.”

Two days later, Trump himself compared Navalny’s fate to “what is happening in our country” — specifically, to Trump. It was his first and only comment on the news. At her campaign stops that day, Haley attacked Trump over his threats to weaken NATO and cozy up to Putin, but no longer mentioned Navalny.

Polling can be wrong, but Haley’s refusal to predict a win here is notable. After winning 43% of the vote in New Hampshire, she told NBC News that her South Carolina showing “has to be better,” a formulation she never used again. A Tuesday poll from Suffolk University, conducted after Trump mocked Haley’s husband for vanishing when he was on a well-publicized National Guard deployment, found that it had no effect on primary voters.

So, how would she win? The point of Tuesday’s speech was that she didn’t need to, even in her own neighborhood. Nothing was moving the dial against Trump, but he was not winning 100% of the vote and that was enough rationale to continue. In one of her boldest spin attempts, Haley recast Trump’s Iowa landslide as rejection by 49% of Republican voters, and his New Hampshire win as rejection by 46% of them. Her path to the nomination was vanishing, but her megaphone wasn’t. It wouldn’t, unless she stopped running. So she wouldn’t stop.

THE VIEW FROM VOTERS

Some primary voters — a minority — can’t get enough. Over the weekend, nearly everywhere that Haley went, James “Bubba” Cromer followed. Wearing his South Carolina legislature windbreaker — he’d served four terms there — he walked around the candidate’s bus tour stops with a picnic cooler, pulling out the gel bracelets and stickers (“Nikki Haley: Our Girl”) that he’d made to support her.

“She was an amazing governor,” Cromer explained after a Haley stop in Kiawah Island, outside of Charleston, where Haley lives and has polled the best. “I’m baffled, and insulted, by the lack of support.”

Haley’s supporters, crowding into amphitheaters, gazebos, and parking lots to catch her ongoing bus tour, include long-time fans, some frustrated Trump voters, and Democrats voting strategically to help her slow down Trump. Susan Lozier, who voted for Biden in 2020, said that she’d vote for him again if the alternative was Trump. In the primary, she wanted to help Haley.

“Fix the chaos. I’m going to repeat what Biden says — bring the country back together,” Lozier said. The president, she worried, simply faced too much Republican opposition to do that.

The crowds don’t look quite like Trump’s. On cold days, they were more likely to wear Columbia fleece vests than Carhartt jackets, often wrapped around college sweatshirts. When Haley talks about Trump saying her donors would be “banned permanently” from MAGA, there are often laughs and sarcastic cries of “oh, no!”

At the same time, some of her voters were on the more MAGA political right, came to respect her as governor, and trusted that she’d deliver on conservative promises better than Trump.

Dwayne King, a retired police officer who saw Haley speak in Irmo on Saturday, said that he’d met Haley’s father at an interfaith group. He was frustrated to see Republicans block a compromise on border security funding, on Trump’s orders. He also wanted the party to go further.

“I think we should lay minefields,” King said. “You put up bilingual signs. And if you catch ‘em, you immediately spay and neuter them, then send them back.” He would vote for Haley in the primary, but Trump in November, if it came to that: “The Republicans would have to come up with a really flea- bitten rangy dog that wouldn’t be better than Biden.”

Steve Navarro, who saw Haley’s speech in Greenville, was impressed by what she said onstage. “I’ve stayed with her through thick and thin,” he added. It was important for voters outside the state to know that South Carolina was “very conservative,” though, and its GOP electorate did not match the ideal Haley electorate “from a demographic and a socio-economic standpoint.” So she did not have to win.

To come close, Haley would need to attract an unprecedented number of non-Republicans — people who don’t typically vote in these primaries, in a state with no party registration. Greg Dukes, a public employee who came to see Haley in Camden, was the sort of Democrat she needed.

“Nikki sort of represents the middle of the road, what Republicans used to look like,” Dukes said. “When we had two very sane parties, she would have been a wonderful choice.” Not for him, though. He had voted in the Democratic primary, and could not return to the polls this week to support Haley.

THE VIEW FROM THE TRUMP CAMPAIGN

It had both polite and less polite responses to Haley’s speech. In a memo to reporters, the Trump campaign calculated how many delegates each candidate would win through mid-March, even if Haley performed as well as she had in New Hampshire. Their conclusion: “Before March Madness tips off next month, President Trump will be the Republican nominee for President.” On X, spokesman Steven Cheung doubted that Haley would make a clean break with Trump: “She’s going to drop down to kiss ass when she quits, like she always does.”

NOTABLE

  • In the Bulwark, Marc Caputo investigates the Haley-world effort to win Black primary voters on Saturday: “Take us out the group chat. We don’t want to be in it,” one voter said after being deluged with automated text messages.
  • In the Washington Post, Ashley Parker and Dylan Wells talk to anti-Trump voters who see their values in Haley’s current campaign, “as a key voice in the anti-Trump resistance.”

Shelby Talcott contributed reporting

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State of Play

Wisconsin. Gov. Tony Evers signed a new set of legislative maps passed by the GOP-led legislature, risking their control for the first time since 2011, when they locked in a powerful gerrymander. Assembly Speaker Robin Vos declared partial victory, pointing out that the maps had the strongest Republican lean of any available options after the newly liberal court ruled against the current one, and ended any further legal wrangling that could produce better lines for Democrats. “We sent him those maps, not because they are fair, but because the people of Wisconsin deserve certainty in state government,” Vos said. The Assembly’s Black Caucus promised to review the new lines, to make sure that they didn’t violate the Voting Rights Act’s guidelines on racial representation; in Michigan, where a non-partisan map helped Democrats flip the state legislature in 2022, some Black voters challenged it on that premise.

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Nikki Haley for President

Nikki Haley for President, “Unite.” Haley’s closing message in South Carolina blends everything she’s been running on — her record as governor, her anti-authoritarian foreign policy, and the unity message she’s been offering to Democrats. It packs in a rare (for her paid media) reference to the 2015 Mother Emanuel shooting, a time when she “provided moral clarity,” and a preview of what she’d do as president.

Donald J. Trump for President 2024, “The Lie.” It was the speech that launched a thousand ad buys — Nikki Haley, in 2013, saying she was willing to support a gas tax hike as part of an overall tax-cutting compromise. The hike never happened, but it’s the focus of the latest Trump ad in the state, quoting out-of-context news clips from the time and a Tim Scott attack from one of his debate appearances, all to imply that Haley is now lying. Haley, who’s attacked Trump at rallies for proposing a different gas tax that never happened, has not answered this new attack on the air.

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Polls

As in New Hampshire last month, the only hope Haley has of upsetting Trump in her home state is an enormous expansion of the electorate. Republican voters are locked in for Trump, as they have been for seven years. Two-thirds of them view Trump favorably, compared to 47% for Haley. Military families support Trump by an even larger margin than the overall GOP electorate, though only Haley is part of a military family and only Trump has made fun of them. But Haley leads Trump by 7 points among independents, and by 63 points among the Democrats who skipped their own primary and might vote in this one.

Texas voters agree with Republicans on one big issue: The border. Clear majorities want to tighten asylum rules (59%), deploy the National Guard to control illegal immigration (66%), put barbed wire along open sections of border (57%), and bus migrants to other states (55%). They side with Democrats on abortion, with 45% favoring “less strict” policies than the near-total ban imposed by Gov. Greg Abbott. And they are worried. Most expect some sort of unrest after the next election, even though, in Texas, Republican candidates lead every race by the high single digits.

Every statewide race in North Carolina is close, a repeat of the 2020 election. Biden and Trump are both less popular than they were that cycle. And as in 2020, the likely Republican nominee for governor — Mark Robinson dominates the March 5 primary part of the poll — is running behind Trump. The lieutenant governor, whom Democrats have been attacking for his anti-LGBT quotes and support for a six-week abortion ban, runs six points worse than Trump, while Attorney Gen. Josh Stein runs closer to Biden, holding onto more independent voters.

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On the Trail
REUTERS/Sam Wolfe

White House. Donald Trump will close out his South Carolina primary campaign with a few targeted events — a Fox News town hall in the upstate tonight, and a gathering of the Black Conservative Federation in Columbia on Friday. Trump has yet to comment on the record about recent New York Times reporting on his evolving abortion position, which reportedly could land on a national 16-week ban that would limit access in a number of swing states where constitutional amendments have prevented post-Dobbs restrictions.

Before and after her Greenville speech, Nikki Haley’s campaign rolled out lists of endorsers and team leaders in a number of Super Tuesday states. In Vermont, where no candidate has stumped ahead of the March 5 primary, former Gov. Jim Douglas is supporting her, along with several current legislators; in Texas, her team includes ex-Rep. Will Hurd, who briefly ran for the 2024 presidential nomination and endorsed Haley when he quit.

President Biden is raising money in southern California this week, while surrogates campaign for him in Michigan. Listen to Michigan — the effort to maximize anti-Biden votes for “uncommitted,” as a way to pressure the president on Gaza — won the support of Rep. Rashida Tlaib on Friday, joining an array of local elected officials organizing around the protest vote. “When Rep. Tlaib weighs in, that means a lot,” former Rep. Andy Levin told Semafor. “When Our Revolution weighs in, that means a lot.”

Senate. Businessman Eric Hovde announced his challenge to Wisconsin Sen. Tammy Baldwin on Tuesday, ending the GOP’s recruitment drought in the state — albeit with a candidate who Democrats had already begun attacking as an outsider. Hovde ran for the GOP’s 2012 nomination, nearly beating former Gov. Tommy Thompson, but he owns significant property in California, and his short launch video didn’t mention Wisconsin.

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Next
  • four days until the South Carolina Republican primary
  • seven days until the Michigan primary
  • 14 days until Super Tuesday
  • 265 days until the 2024 presidential election
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