THE NEWS MIAMI, FL — Florida governor Ron DeSantis announced on Wednesday that he was running to be the 47th president of the United States with a mission to end a “culture of losing” on the right, and overhaul a federal government that triggered “authoritarian” attempts to restrict Americans’ rights during the pandemic. After some technical difficulties, that is. The first 25 minutes of the much-anticipated event — co-hosted by Elon Musk and David Sacks on Twitter Spaces — were widely panned as a disaster, with glitches overtaking it to the point that Musk was forced to end the live audio stream and transfer it over to his co-host’s page. The headlines were brutal, none worse than on Fox News, which seemed eager to highlight the governor’s misfortune on a tech platform viewed as an emerging rival for conservative news. The homepage’s top article afterwards: “Much-Hyped Ron DeSantis Presidential Announcement a Disaster on Twitter,” with a splashy photo of Musk captioned “AMATEUR HOUR.” When DeSantis finally went on, he delivered a low-key speech to the diminished audience before joining a podcast-like discussion with his hosts and handpicked friendly guests on topics like education, immigration, Bitcoin, and Twitter. Later that night, he appeared on Fox (at which point they transitioned to more friendly headlines). Host Trey Gowdy joked “Fox News will not crash during this interview” before jumping into a lengthy conversation. DeSantis said it was due to the large volume of listeners, while his campaign spokesman told reporters he “literally busted the internet” with his supporters’ enthusiasm. SHELBY AND BENJY’S VIEW There’s no sugarcoating the first leg of DeSantis’s launch: It was a train wreck. Worse, it was a wholly predictable one. The governor was explicitly warned by many political observers ahead of the event that he risked ceding the spotlight to Musk on a buggy platform few Americans had experience using — and that’s exactly what happened, all on the most important day of his political career to date. It was, one unaffiliated Republican strategist said, a textbook example of Roger Ailes’ “Orchestra Pit Theory,” which the late Fox News chairman detailed in a 1988 interview: The candidate who “falls in the orchestra pit” will always lead the evening broadcasts, no matter what substantive news happens at the same forum. “I was surprised that Elon hadn’t failure-tested this before such an important announcement,” one DeSantis donor at a watch party at the Four Seasons in Miami said. Donald Trump was predictably ecstatic, sharing joking memes (a DeSantis spaceship blowing up on launch), videos (one featured a Twitter Spaces with Satan, Hitler, and Dick Cheney), and a strange statement that referenced his own 2018 tweet taunting Kim Jong Un over his nuclear arsenal. Democrats had plenty of their own fun: “This link works,” Joe Biden’s account tweeted, with a donations page. It was, however, one day. So what did DeSantis have to say that we’ll be hearing throughout the rest of his campaign? His remarks across his Twitter and Fox appearances were largely consistent with what he’s been teasing for months, emphasizing his electability and success in delivering conservative victories on issues like abortion, immigration, and education. “Every single day we put up big wins on the board, but we’re doing that while also enjoying major political success,” he said on Fox News. There was no big pivot to the much-anticipated direct attack on Trump, but a lot of indirect jabs about getting things done certain others could not. He pledged to declare a “national emergency” and shut down the border quickly by reinstating many of Trump’s policies and completing a wall. He repeatedly emphasized his plans to uproot the federal bureaucracy at every level, a.k.a. the “deep state” Trump frequently railed against. Among other plans, he said he would fire FBI director Chris Wray — a Trump appointee — on day one. He claimed he could find “different leverage points under Article II” of the Constitution to bring “out of control” agencies to heel. He did take a more explicit shot later in the night, saying on a little-noticed call with some media outlets and conservative pundits that Trump tried to trade “massive amnesty” for his wall as part of a deal with Nancy Pelosi. Throughout the evening, there was plenty of discussion around the “anti-woke” politics that are more DeSantis’ natural language than Trump’s. “The woke mind virus is basically a form of cultural Marxism,” DeSantis said on Fox News. “At the end of the day it’s an attack on the truth. And because it’s a war on truth, I think we have no choice but to wage a war on woke.” It’s still a critical question for DeSantis whether this kind of talk will resonate with average voters, or whether the frequent references on Wednesday to acronyms like “DEI” and “ESG” will seem confusing to anyone but hardcore online conservatives. But that challenge starts later, when he can get his message out at all without a server crash or chorus of mocking pundits drowning it out. ROOM FOR DISAGREEMENT Eric Wilson, a Republican operative who specializes in tech, argued that DeSantis’ Twitter launch was the right move when going up against someone like Trump: “Beating him is going to take risks, not playing it safe with the standard template,” he tweeted. To share this article, click here. |