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In this edition: Media reflections on the Trump rally shooting.͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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July 15, 2024
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Media

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Ben Smith
Ben Smith

Welcome to Semafor Media, where there isn’t always a media angle.

President Joe Biden on Sunday night asked Americans to “lower the temperature” in the United States, echoing a phrase used by House Speaker Mike Johnson.

And you can see journalists trying. The live coverage of the shooting was careful to a fault. The Wall Street Journal’s editorial page called for “quarantining the conspiracy swamps,” and demanded that Republican members of Congress who’d blamed Biden for the shooting be “scorned and ostracized.”

But it won’t be simple to turn down the heat on the hottest stories of a generation: the Democratic Party’s meltdown over Biden in an election many Democrats see as existential, and former President Donald Trump’s improbable effort to emerge from an attempt on his life as a candidate of unity.

And even as the professional media tries to dial it back, you can feel social media entrepreneurs racing to fill the void. There was a bleak TikTok going around among Democrats today. The narrator begins by saying she briefly felt some empathy for Trump after the near-miss shooting. Then she looked over at X, formerly Twitter, and was reminded to hate him.

Also today: A roundup of media reflections on the shooting; Max’s excellent if slightly OBE report on Democrats turning on liberal media for questioning Biden’s fitness; the Daily Mail is talking to The Skimm; the podcaster Ashley Flowers talks about crime and politics; and a text with the BBC journalist who conducted a remarkable interview in Butler, Pennsylvania. (Scoop count: 3)

Max and Ben will both be in Milwaukee this week for what promises to be a memorable Republican National Convention. Follow our coverage in Semafor Principals. Send us tips, nuggets, story ideas, and events to check out while we’re there — you can just reply to this email — and come say hello if you see one of us.

And once we figure out what the media story of this dark moment is, we’ll let you know on our new podcast, Mixed Signals.

Media Reading
Australian papers featuring a photo by AP photographer Evan Vucci.
William West/AFP
  • Evan Vucci, the Associated Press photographer who snapped an instantly iconic photo of Trump, told the Daily Beast’s Corbin Bolies he’s unbothered by the meta-commentary: “I shoot politics for a living, man. Every single photo I take people are going to argue about.”
  • Washington Post art critic Philip Kennicott on Vucci’s shot: “Densely packed with markers of nationalism and authority[,] … it will encourage some of the darkest forces in American civic life.”
  • For a few hours on Saturday night, an Italian soccer blogger was falsely pegged as Trump’s shooter. He told Reuters fact-checkers he was “woken up in the middle of the night” from all the social media notifications.
  • The top political adviser to Democratic donor Reid Hoffman suggested the shooting may have been “staged,” our Kadia Goba scooped, though he then apologized.
  • A moment-by-moment firsthand account from The Boston Globe’s James Pindell captures the surreality of when Trump was shot.
  • The Daily Show has canceled its plans to cover the RNC through a satirical lens on the ground in Milwaukee after the shooting. The show also decided to cancel its Monday episode, which is normally hosted by Jon Stewart.
  • Before Saturday’s shooting, the Democratic National Committee had invited political reporters in town for the RNC to off-the-record welcome drinks with staff. But following the shooting, organizers told reporters the event was off.
  • X continued to be an incubator and amplifier of false information. On Sunday afternoon, a number of Twitter accounts circulated the false claim that Biden’s Oval Office address would be taped, attributing the reporting to Reuters. Semafor reached out to White House deputy press secretary Andrew Bates, who had not seen the tweet but said that it was “absolutely false.”
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One Good Text

Gary O’Donoghue is the BBC’s senior North America correspondent. His interview in the immediate aftermath of the Trump shooting with a visor-wearing rally attendee went mega-viral on Saturday night.

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Max Tani

Big media outlets are questioning Biden’s fitness. Some of their audience is furious.

Reuters/Elizabeth Frantz

THE NEWS

President Joe Biden has lost the media. Even the most sympathetic outlets — the liberal MSNBC, the gentle NPR — have joined the chorus questioning his ability to continue his campaign.

But those outlets, which riveted Democratic audiences through the Trump years, last week faced a furious backlash from viewers and listeners who believe they have betrayed Biden.

NPR’s ombudsman said in her weekly email on Thursday that the organization is flooded with complaints about the intensity of its coverage of Biden’s age, and what audiences perceive as silence on former President Donald Trump’s false statements. Extremely-online pro-Biden Democrats make loud threats online to cancel their subscriptions to publications like The New York Times, Washington Post, Atlantic, and New Yorker over the publications’ coverage of calls for Biden to step aside as the Democratic nominee.

Over the course of the Trump administration, then-CNN host Brian Stelter used his perch as the host of his Reliable Sources show to report on Trump’s war on facts and the news media, garnering thousands of followers, viewers, and readers. But over the past two weeks, some of those same followers have flooded his Twitter account with complaints about his analysis and posts about Biden’s age.

“Some of the same people who bemoaned paranoia, ignorance and intolerance among Trump supporters are now exhibiting those exact traits in defense of Biden,” he said in a text message. “I think we should take good faith media critiques seriously, but a lot of the complaints I’m seeing are making a category error, expecting journalists to be partisan activists.”

Read on for how MSNBC is handling the backlash, plus Max's View. →

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Intel

☊ Audio

Spooky, scary: Max sat down with Ashley Flowers, host of the seminal true crime podcast “Crime Junkie,” at Cannes Lions last month for a Q&A about brand safety and what it’s like working with SiriusXM. One highlight of their discussion:

Max: You approach very sensitive subjects and subjects that often can be very upsetting. I know you said you said you try to approach it with some sensitivity and a sense of purpose and activism. But the subjects that you’re talking about, crime, can be very political. So I’m curious how you navigate not contributing to a climate of fear around crime?

Ashley: The climate of fear around the content for us goes back to education. It’s not saying, “Everyone needs to be terrified all the time.” But there is this element, we call it “paranoid.” Some of you might seem a little a little paranoid, but you’re prepared. The world is what it is. But here are the tools. Here’s the things you need to know, to better arm yourself. And I mean, we had literally just got this email a couple of days ago from a listener. We did an episode on online scams. And she wrote in and said that 30 seconds after she finished the episode, she got a call. That was the exact scam that we did an episode on. And she’s like, I would have never known otherwise. And so we don’t go there with like, the world is terrible, lock your doors, don’t go out, hide your kids, hide your wife, none of that stuff. But if you can make people feel empowered, then it’s a completely different spin.

Read the full Semafor Q&A. →

⁛ News

No to RTO: While most newsrooms have long since reopened their offices for at least a few days a week, staff at the LA Times are continuing to resist the paper’s attempts to mandate their return.

Last week, unionized staffers in the newsroom circulated a document titled “Return To Office Mandate Refusal Pledge,” which said that requiring staff to return to the office two days a week is a “major change to our working conditions” and should be a part of the union’s ongoing contract bargaining with the paper. The Guild instructed unionized staff not to comply with the paper’s two-day-a-week RTO mandate.

“I commit to holding management accountable and ensuring they respect the bargaining process. I will continue to work from home or occasionally from the office based on what makes the most sense for my job, as my colleagues have for the last several years, until we have agreed upon the terms of a new contract,” the Guild pledge said.

⁋ Publishing

Skimm possible: The Daily Mail Group has held talks recently about buying the Skimm. One person familiar with the talks told Semafor that the Mail has been interested in the digital media company’s strong, largely female audience and its newsletter offerings. The Skimm and DMG declined to comment.

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Mixed Signals

Is Sex Political? And Will Biden — and Kamala — Survive the Vibe Shift?

After evaluating President Joe Biden’s strategy to shut down his critics, Ben and Nayeema delve into the culture and gender wars. They examine recent challenges to the media-fueled myth that women can ‘have it all,’ exploring trends like tradwives, polyamory, and hot celibacy summer. They also call up Lindsay Peoples, editor of The Cut, to discuss vibe shifts, the politicization of gender, and whether the publication is putting its thumb on the scale for Kamala Harris.

Listen now to the latest episode of Mixed Signals.


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