 I headed down to Washington this morning for the largest exercise in what we call live journalism that I’ve ever been part of, Semafor World Economy. Semafor’s journalists, along with friends from ABC, CBS, BBC News, Fox Business, CNN, NBC, The Wall Street Journal, and others, will spend the next five days conducting hundreds of interviews on three parallel stages about this wild global economic moment. Semafor World Economy is the largest event of this kind I can recall any news organization ever putting on. It’ll be a festival of news — carried on our website, Reuters, AP, and everywhere else. I hope you’ll join us in person, or check out our rolling coverage. But Max also suggested I reflect on the experience of building a media company in 2026 that interlocks scoopy, aggressive, and (we hope!) insightful journalism with this very ambitious form of live journalism. The main thing I’ve learned is that journalism isn’t just the product. Great reporting and great reporters are what give you authority in the first place to host a group like this — including more than 500 top global CEOs, nine Cabinet secretaries, a dozen top White House officials, 20 G20 finance ministers and central bank governors, about 20% of the US Senate, and more than 300 journalists. Journalism powers the machine, but it’s wildly far from sufficient: I’m in awe of my colleagues who organize, design, wrangle, secure, promote, commercialize, deliver, and produce across an array of disciplines I didn’t entirely know existed, including massive physical installations for a new report, Semafor Signal Shift, we’re releasing with our partners at Gallup. (I talk a lot about all the “surfaces” our journalism lives on. Walls are a new one.) Only once you’ve built the stage and built the audience do you have permission — and pressure — to make news. At Semafor, we’re intensely focused on building a virtuous circle in which the journalism and the convenings power one another and build a growing, sustainable business. But lest you get too excited, let me do my best to scare off would-be competitors: This stuff is hard. I come from the sector of digital journalism in which the most difficult daily logistical decision is whether or not to put on pants. Convening on this scale requires excellence across a dozen different disciplines, of which journalism is just one. So I’ll go back to frantically preparing for my interview with Treasury Secretary Scott Bessent tomorrow, and hope to see you in Washington — or, if not, on the internet. Also today: How the UAE and its Gulf peers are keeping images of drone and airstrike damage out of the press. |