 For all the talk about AI, I’m not sure the US media has really reckoned with the degree to which humans are already competing head-to-head with artificially generated content. Last year, AI music charted, AI videos consistently topped social platforms, and a third of connected TV ads were produced with AI tools. Newsrooms routinely use the technology for translation, transcription, and summarization. Instagram head Adam Mosseri acknowledged last month that his company was in some ways unprepared for how dramatically AI would shape its content, especially as Instagram increasingly becomes a platform for discovering strangers’ posts. It’s a terrifying prospect for an industry hurtling from one disruption to the next, but an exciting storyline for a media briefing like this to cover. And yet, for the highest-stakes journalism, this weekend was a reminder of how dependent we are on a few humans for good information. As the stunning capture of Venezuelan President Nicolás Maduro sparked wild theories and meaningless speculation on social media, serious news outlets with old-school reporting values and on-the-ground sources kicked into gear and began driving the conversation. Politicians and brands may turn to friendly creators to get their messages out. But when real news happens, they still rely on real journalism. Also today: Our chat with Shark Tank’s Kevin O’Leary and what’s next for CBS Evening News. |