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In this edition: Nikki Haley’s pitch-perfect campaign, new ads in key red state races, and the GOP f͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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September 19, 2023
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David Weigel

Nikki Haley is riding a charming, focused, and consistent campaign to third place

David Weigel

THE SCENE

GRAND MOUND, Iowa – It was a model Nikki Haley campaign stop: Corn ready to be harvested, a 30-ton combine ready to do the job, and reporters watching from a respectful distance.

“I’ve been in a combine simulator before, but I’ve never actually been able to drive one,” Haley said afterwards, at an agricultural policy roundtable with farmers and supporters on Dennis Campbell’s farm.

An hour later, in a facility next door, she told a crowd of hundreds that “I had driven a combine simulator, but thanks to Dennis, I actually got to drive one!” The next day, in West Des Moines, she added a laugh line: “I’d driven a simulator, but I’ve never driven a combine, and we didn’t hurt anything.” And when former Gov. Terry Brandstad asked how she’d defend renewable fuels, Haley had a story to tell: “I drove a combine yesterday, on a cornfield, and did my part.”

One week out from the next GOP debate, still riding a wave of attention and interest from the first one, Haley has built her own lane in the Republican primary. A relentless commitment to her message — and even the anecdotes she tells on the trail — has helped. Reporters are invited to watch her dazzle crowds, but they don’t get to pepper her with questions after.

Instead, Haley gets to talk about her own electability, in sync with the voters showing up to see her. She pledges to “veto any spending bill that doesn’t take us back to pre-COVID levels,” a $1.8 trillion spending cut, without much detail. She leans into her support for funding the war in Ukraine, and commits to an amorphous abortion stance — finding “consensus,” to “save as many lives as possible” – even as social conservatives protest it.

“I want you to be president,” said Jim Barton, 62, a South Carolina transplant who asked the first question in Grand Mound. “You’re electable. But can you win the nomination?”

DAVID’S VIEW

No other candidate in this race has executed an underdog strategy so effectively, with so little deviation from her original plan. Haley has managed to nail her core message — that she’s a fresher, more electable, less erratic alternative to Trump.

At the same time, she appears to have topped out in the high single-digits among Republican voters nationally and in Iowa, and it’s not clear how much more of a constituency is left for her approach.

Haley ran a thrifty campaign, focused on breaking out at the first debate, then did so. She took risky positions with the base — funding Ukraine’s defense against Russia, punting on abortion limits by saying Congress wouldn’t pass them — early on, making them old news while the campaign press was focused on other candidates.

Haley’s proposal for “mandatory mental competency tests” for elderly politicians, mentioned nearly every day, was part of her campaign announcement; her promise to put China “on the ash heap of history” has run through most of her policy roll-outs. Unlike Mike Pence, she isn’t hunted by MAGA hecklers; unlike Ron DeSantis, her anecdotes and family stories are concise, and delivered consistently. Tim Scott, whose entry into the race complicated her path, increasingly gets asked why he’s single; Haley’s crowds listen raptly as she tells personal stories about her family.

“I’m the wife of a combat veteran,” Haley told Faith and Freedom Coalition president Ralph Reed at an Iowa gala on Saturday night. “Two months ago, I dropped my husband Michael off at 4 a.m. for another year long deployment. I watched him and 230 soldiers pick up their two duffel bags of belongings to go to a country they’ve never been — all in the name of protecting America.”

She had said that nearly word-for-word at the debate in Milwaukee, and in Des Moines, she was saying it to disagree with Reed on a burning issue — Alabama Sen. Tommy Tuberville’s refusal to allow votes on military promotions until the Biden administration abandons a new abortion policy.

But in the room, the answer got no protests. No candidate is attacking a rival who, in the strongest phase of her campaign so far, is still losing her home state to Trump. And with other candidates picking up the burden of attacking Trump, Republicans are inclined to think the best of her.

“Nikki was the one who put the foreign policy together for the Trump administration,” said Clinton County GOP chair Tim Striley, introducing the candidate at her Grand Mound town hall with a rosy assessment of her two years as U.N. ambassador. “That administration did very well on foreign policy; we weren’t facing World War III on four different fronts, were we?”

The campaign’s careful approach to the media has helped. In seven months as a candidate, Haley has only “gaggled” with the press corps – taken a few questions after an event – twice. In June, after announcing that her husband Michael would deploy to Africa with the National Guard, she let reporters ask about it; in August, after her speech at the Des Moines Register’s Iowa State Fair soapbox, she walked to the press tent for 12 minutes of Q&A.

That’s had a subtle effect on Haley’s coverage. Meg Kinnard, a Columbia-based Associated Press reporter who has covered Haley for years, asked her in April 2021 if she’d run for president against Trump. “I would not,” said the future candidate — an answer she had to recant months later. And since then, Kinnard has talked to Haley just once, on topic, at the June 17 deployment ceremony for her husband.

The candidate has prioritized structured interviews instead, the vast majority of them on Fox News, where it’s in everyone’s interest to advance the message of the day. (On Tuesday, she appeared on Cavuto Live to say that the president had “emboldened” unions and contributed to the UAW strike.) The one campaign trail reporter with regular access to Haley, Fox News’s indefatigable Paul Steinhauser, has gotten updates on her fundraising, on Ron DeSantis’s early hype, on Gov. Chris Sununu’s relevance in New Hampshire — all on message, and more like the careful rhetoric of a general election candidate than the usual randomness of a messy primary.

“I have always told the truth, and I think the American people expect us to tell the truth,” Haley told Steinhauser after a speech to Club for Growth donors in March. In September, when Steinhauser asked about her crowds growing after the debate, Haley credited it to how she’d “spoken a lot of hard truths, and Granite Staters appreciate that.”

THE VIEW FROM DEMOCRATS

Haley has described herself as the nominee that Joe Biden fears most, pointing to anonymous chatter about her and a CNN poll that showed her leading the president by 6 points.

But Democrats are of two minds. Haley’s youth (51) and discipline pose obvious challenges, but she’s endorsed some pre-Trump, Paul Ryan-era GOP economic thinking. In Iowa, she described Medicaid as “welfare,” and she’d previously called for raising the retirement age for Medicare and Social Security. One proposed source of savings — to “claw back the unspent $500 billion of covid money” — overstates the amount of unspent outlays by a factor of 10. She hasn’t gotten specific, beyond the usual promise to cut “waste,” and Democrats are experienced in filling in those details with negative ads.

THE VIEW FROM IOWA VOTERS

Republicans showing up to see Haley last week were overwhelmingly won over by her performance in the first debate, and excited for the second. Charles Peterson, 45, said that he’d appreciated what DeSantis did in Florida, but saw a lot more that he liked in Haley’s approach to politics and messaging.

“He’s bold, but he carries some bravado, and I don’t know that you need to haul that into our politics,” said Peterson. “He’ll say, ‘I’m gonna shoot the bad guys,’ but she’ll say, ‘I’m going to work with Mexico to attack our drug problem.’”

Other voters said that Haley had risen in their estimation after the Milwaukee debate, but not enough to switch their votes.

“I love the way she fights. She’s a tenacious person. I thought she was more of a Bush Republican, but I don’t think that now,” said Tim O’Donnell, 72. “But I would vote for Trump today. I would love to see her as vice president under Trump — if they let him win. If they don’t shoot him, or whatever.”

NOTABLE

  • In the Daily Beast, Jake Lahut reports that a “quiet detente” between Haley and Scott has been frayed by stories about Scott’s bachelor status, which his campaign blames on Haley.
  • In the Washington Post, Maeve Reston and Marisa Iati look at how Haley’s insistence that she’s really running against Vice President Harris has affected the race.
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States of Play

Kentucky. Attorney Gen. Daniel Cameron said for the first time that he could support exceptions to the state’s strict abortion ban, which he’s defended in court. “If our legislature was to bring legislation before me that provided exceptions for rape and incest, I would sign that legislation,” he told WHAS-AM’s “Tony and Dwight Show,” accusing Gov. Andy Beshear’s campaign of “smears” in its abortion-focused ads. In April, during the GOP primary, Cameron said he would “continue to defend the law as is” while working with the legislature.

Texas. Attorney Gen. Ken Paxton was acquitted by Republicans in a senate impeachment trial, after just two members of his party voted for the articles passed by the Republican House. Paxton’s allies, including Lt. Gov. Dan Patrick, reacted to the verdict by attacking the faction that pushed impeachment: “Millions of taxpayer dollars have been wasted,” he said. This line of criticism has focused on House Speaker Dade Phalen, who conservatives promised to defeat in the next election.

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Ads
Tate Reeves via YouTube

Tate for Governor, “Brandon Presley’s Leftwing Donors.” Brandon Presley’s Democratic campaign for governor got some money from the national party, and Gov. Tate Reeves is trying to make him choke on it. Accusing Presley of “supporting sex changes for children” — he’d said that he’d let parents “control the health care of their children” — the Reeves campaign highlights three liberal, out-of-state donors, whose offenses include buying Hunter Biden’s artwork and saying that “America is built on a racist contract.”

Wilson for Louisiana, “Bridges.” Democrats see this year’s race for governor of Louisiana as the hardest to win, and donors see Republican Attorney Gen. Jeff Landry as the favorite to succeed Gov. John Bel Edwards. The governor endorsed Wilson, his former transportation secretary, six months ago, and the candidate’s trying to put together a version of the results-first, post-partisan message that kept Edwards in office “Roads paved, bridges built, rivers dredged, jobs created,” he says of his record, warning that “divisive” politics gets less done.

Calone for Suffolk, “Different.” Last year, New York’s Suffolk County was the center of an anti-Democratic Party backlash over crime. In 2020, Donald Trump only carried the county by 232 votes, out of nearly 780,000 cast; in 2022, GOP gubernatorial nominee Lee Zeldin carried it 16 points. This spot from Dave Calone, a former federal prosecutor trying to succeed a fellow Democrat, is almost entirely about crime, highlighting his record of putting people in jail even before it mentions his business experience. “I even called out my own party, when they haven’t kept us safe,” he says.

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Polls

Pollsters keep asking new and probing questions about the president’s fitness for office; they keep more confidence that a 77-year old Donald Trump can handle the job than confidence in the 80-year old Democrat who beat him. Americans over 65 are the most certain (54%) that Biden wouldn’t be able to complete a second term, and half of all Independents agree. Trump doesn’t have this problem, at least not to the same degree — a majority of all adults (55%) agree that he’d probably finish a second term that would end after he turns 83.

Early voting in Louisiana’s primary starts in 11 days, and endorsements from their party leadership has helped Landry and Wilson consolidate the Republican and Democratic vote. Landry is short of the 50% support he’d need to avoid a runoff, but in a strong position if he makes it. He leads Wilson 2-1 with Independents, who supported Democratic Gov. John Bel Edwards four years ago, and gets 17% of the Democratic vote; Wilson gets just 7% of the Republican vote. That’s in line with the 2020 presidential election in Louisiana, and Wilson’s hurt by Landry’s cash advantage — over the summer, Wilson was out-raised 3-1 by Landry, and outside PACs spent $3 million to help the Republican.

Protests against New York housing the migrants being bused in from Texas have flared up for weeks. Mayor Eric Adams has warned that the migrant wave could “destroy” his city. Most voters are on his wavelength: Even a majority of Democrats, who approve of Gov. Kathy Hochul and President Biden, say that the migrant influx is a problem. For Republicans, 87% of whom call it a “major” problem, it’s a bigger crisis than housing costs (71%), and comparable to their worries about crime.

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2024
REUTERS/Rebecca Cook

White House. Donald Trump is expected to rally in Michigan next week, skipping the second GOP presidential debate in favor of proximity to union workers. The rest of the GOP field is puzzling over how to react to the UAW strike. In an interview with Iowa’s KCCI, Ron DeSantis promised to “save the day” for the auto industry by rolling back the Biden administration’s electric car incentives; in Fort Dodge, Iowa, Tim Scott said that Biden had been “leased by the unions” and would look to Ronald Reagan’s example, crushing the 1981 PATCO strike, in how to deal with labor.

Robert F. Kennedy, Jr. renewed his call for Secret Service protection, after an armed man posing as a U.S. marshal was arrested trying to enter his Los Angeles rally. “I am the first presidential candidate in history to whom the White House has denied a request for protection,” he posted on Friday, after a 44-year old man with a fake badge and multiple firearms told campaign staff he needed to meet the candidate. Separately, in an interview with reporter Elex Michaelson, Kennedy refused to say how he’d vote in a Biden/Trump election.

“I am not, I am not — I don’t have a plan B,” Kennedy told Michaelson. “I intend to win this election, and I’m not going to talk about what I’m going to do if that doesn’t happen.”

Senate. California Rep. Barbara Lee will be endorsed by Our Revolution, the campaign group founded by Bernie Sanders, on a call with supporters on Tuesday night. “Barbara Lee is the movement candidate,” OurRev executive director Joseph Geevarghese told The Nation. Sanders has remained neutral in the race, which also includes Rep. Adam Schiff, Rep. Katie Porter, and tech veteran Lexi Reese.

House. Virginia Rep. Jennifer Wexton won’t seek a third term, after revealing to the Washington Post’s Jennifer Portnoy that she’s been diagnosed with progressive supranuclear palsy. “Not only would I not be able to handle the rigors of campaigning in a tough district,” she said, but “even if I could it may have literally killed me.” In 2020, Joe Biden carried Wexton’s 11th district by 19 points; Wexton won it by 6 points last year.

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Next


  • eight days until the second GOP presidential debate
  • 25 days until elections in Louisiana
  • 49 days until elections in Kentucky, Louisiana, New Jersey, Mississippi, and Virginia
  • 118 days until the Iowa caucuses
  • 414 days until the 2024 presidential election
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