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In this edition: What the future could hold for Alex Jones’ channel.͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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September 30, 2024
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Media

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Ben Smith
Ben Smith

Welcome to Semafor Media, written, inevitably, from New York.

As soon as the Eric Adams mess broke I jumped into our Slack to note, to my regret, that this isn’t exactly a Semafor story. We’ve been all over the Turkish angle, and our Kadia Goba’s breaking news on resignation calls from the Hill — but I haven’t really had an excuse to indulge my old New York City Hall reporter instincts fully.

So forgive me if I wedge in a media angle: Adams’ meltdown mayoralty is a product, as much as anything else, of media elites. Adams is a charming, small-time Brooklyn clubhouse pol who mouthed the right words (clean up the streets, cut your taxes) to former mayor and prime mogul Mike Bloomberg and to Rupert Murdoch, who owns the Post. They — with the help of the main business lobby, the Partnership for New York City, along with various other local forces — broadened his narrow electoral lane just enough to win him the election.

It’s a cautionary tale for a moment for a media class that’s largely hostile to populism left and right and grasping wildly for alternatives. That means sometimes deluding themselves, and their audiences, about what those alternatives really are.

Also today: Max on the strange future of Alex Jones’ InfoWars; expensive Meta swag; the expanding Onion; The Bulwark’s Tim Miller on the new energy in the political center; a new marketing campaign for journalism; CBS’ fact-checking plans ahead of Tuesday’s debate; and a Mets fan’s plea. (Scoop count: 4)

Semafor tech editor Reed Albergotti has been on a tear of scoops about the AI industry, most recently on Elon Musk’s data center in Memphis. Check out Semafor Technology: Sign up here.

Semafor Exclusive
1

InfoWars’ victims and enemies consider buying it

 
Max Tani
Max Tani
 
(Reuters/Rebecca Cook)

Some of the subjects of Alex Jones’ darkest and wildest conspiracy theories could end up taking over his iconic, unhinged InfoWars brand in less than two months.

Over the past several years, courts in Connecticut and Texas have ruled that the face of the far-right network must pay the families of victims of the 2012 shooting in Sandy Hook nearly $1.5 billion in damages for repeatedly claiming falsely on his show that the shooting never happened. On Tuesday, a Houston judge ruled that a bankruptcy trustee could begin to liquidate and put up for auction Free Speech Systems, Jones’ media company and the parent of InfoWars.

The open auction has sparked some serious behind-the-scenes interest among liberal groups and some nonprofit organizations dedicated to fighting misinformation, who see it as an opportunity to transform an infamous source of online hatred, conspiracies, and oddities into something quite different.

Angelo Carusone, the president of the left-leaning conservative media watchdog group Media Matters for America, confirmed that the organization would explore bidding on InfoWars.

“We are diligently considering this acquisition,” he said in an email.

Carusone said that in addition to taking control of the brand’s eponymous digital channels, he was equally interested in what InfoWars hasn’t published, and wondered if the archives could contain some interesting revelations.

“As we saw with the Tucker tapes, the archives could contain unbroadcasted material that ends up having real news value — not schadenfreude — but actually useful information,” he said.

Read on for more potential bidders and Max’s View. →

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2

Tim Miller on The Bulwark’s boom

 
Ben Smith
Ben Smith
 

Election cycles carry new news organizations along with them. And after a cycle that elevated the fringes, much of the energy in this moment of political realignment is in the center. There, The Bulwark is booming — as Max reported last week — as a home for former Republicans moving left. The Free Press, meanwhile, has captured alienated Democrats. I sometimes picture them as school crossing guards, each chaperoning their flock to the opposite side of the street. And while they’re in more or less the same place, they are clearly going in different directions.

In our interview on Mixed Signals, Miller was skeptical of my notion that there’s a new political energy in the center, as opposed to just a reaction against Donald Trump. And he said he believes the Free Press is avoiding the main, inconvenient story of the moment: It’s “morally gross that they know Donald Trump is bad and they just don’t write about it.” (The Free Press covers Trump fairly regularly and largely with a kind of ironic neutrality, a far cry from the Bulwark’s focus on and urgent hostility towards him.) — Ben

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3

Growing pains for women’s basketball

Caitlin Clark and DiJonai Carrington. (Paul Rutherford-Imagn Images)

Women’s basketball has surged in popularity, but the influx in new attention has caused some uncomfortable friction with the national news media, which has descended on the WNBA this year to cover rookie sensation Caitlin Clark.

This week, the director of the WNBA players union took the unusual step of calling for USA Today reporter Christine Brennan to have her media credentials revoked following a series of questions she asked DiJonai Carrington during a media availability about whether she intentionally struck Clark during a play, and if her teammates found the incident amusing.

The questions touched a raw nerve within the league; some viewers and commentators on the right have felt that players are overly physical toward Clark, while critics have said this and other actions by some Clark fans perpetuate racial stereotypes.

In a statement shared with Semafor on Friday, USA Today said it stands behind Brennan. “We reject the notion that the interview perpetuated any narrative other than to get the player’s perspective directly. Christine Brennan is well regarded as an advocate for women and athletes, but first and foremost, she’s a journalist.”

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4

‘Got Milk?’ — but for news

The irrepressible South African media entrepreneur Branko Brkic, along with the Nobel laureate Maria Ressa and other worthies, has persuaded a number of global publications that the journalism industry needs its own global, “Got Milk”-style campaign reflecting not just the value of an individual brand, but the essential nature of the industry.

As he noted over breakfast in Brooklyn, one thing media companies tend to have is spare advertising inventory, so why not use it? You can find an example in yesterday’s print New York Times, among many other places.

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Semafor Exclusive
5

Politico rolls out new AI tool

 
Max Tani
Max Tani
 

Politico is launching a strategic partnership with a Y Combinator-backed artificial intelligence startup to develop a bespoke AI tool that will quickly summarize its journalism.

In an announcement first shared with Semafor, Politico and Capitol AI said they’ve formed a partnership to develop a tool for subscribers to Politico Pro, the outlet’s premium subscription platform that covers policy, state and federal legislation, and congressional committee hearings in granular detail. The new AI tool, which will roll out later this year, will aim to help users quickly pull together information from Politico and Politico Pro content to create comprehensive reports on topics instantly.

“Capitol AI is coming out of the YC Summer 24 batch with stellar traction, and its partnership with Politico demonstrates the value that publishers can deliver when they embrace the future of content instead of burying their heads in the sand,” Garry Tan, CEO of Y Combinator, said in a statement first shared with Semafor.

Both companies emphasized that the tool relies entirely on Politico reporting, and is meant to serve as an additive product for Pro users. During a demonstration for Semafor of a version of the product that will eventually be built within Politico Pro, Capitol AI CEO Shaun Modi showed how the tool highlights citations from Politico’s journalism.

“This is not about automating journalism, this is about unlocking the end user — the lobbyist, the government affairs person at Uber, at SpaceX, at Airbnb to better understand what’s happening in Washington, what regulations are coming, and make business decisions quickly,” Modi said. “Instead of having to parse through huge volumes of bill text, you can put in a prompt and our generative model looks through that rich information from Politico and gives you a report back.”

Read on for more on the new Politico Pro tool. →

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One Good Text

Claudia Milne is senior vice president of standards and practices for CBS News, which is hosting a vice presidential debate on Tuesday night.

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Intel

⁛ News

Deplatformed: Meta and X are continuing to restrict access to the hacked and leaked copies of GOP presidential nominee Donald Trump’s vetting documents for his now-running mate, Ohio Sen. JD Vance.

A communications official for X said that the platform had temporarily suspended independent journalist Ken Klippenstein’s account over rules prohibiting posting unredacted private personal information, but the journalist Nancy Levine Stearns told Semafor that her account was also temporarily suspended for linking to the dossier (other reporting suggested that Stearns was not the only X user who was prohibited from sharing the link).

Meta also blocked links to the dossier on its platform, citing its policy that prohibits sharing “content from hacked sources or content leaked as part of a foreign government operation to influence US elections.”

All of this has allowed much of the story to play out on Substack, where the dossier was first published and where the documents are still hosted. Substack co-founder Hamish McKenzie told Semafor he had no idea Klippenstein was going to publish the hacked materials beforehand.

In a post earlier this week, he defended Klippenstein’s decision to publish: “It is the journalist’s burden to resist the pressures of antagonists in pursuit of the truth. At its best, this kind of journalism is a service to us all. Its practitioners need and deserve all the protections that their right to freedom of the press and freedom of expression can offer.”

Meta narrative: After their keynote earlier this week, Meta gave away Ray-Ban Smart Glasses to attendees. A tipster pointed out to us that while many news organizations have strict rules about accepting pricey gifts from companies or individuals they cover, some journalists were happy to accept the glasses, which retail for $300 or more.

Publishing

Blooming Onion: In the months since G/O Media sold the Onion to a new ownership group, the satirical news publication has been at work reviving old fan favorite products and business models. The company’s recently relaunched print subscription is performing better than its leadership anticipated, and new CEO Ben Collins told The New York Times it is also planning to grow its events business. Additionally, the Onion is announcing this week the relaunch of a beloved video series, I’m told.

How to run a magazine: David Remnick has a simple answer for Peter Kafka on how he edits The New Yorker: Its prose should be “clear and available.”

⁌ TV

Amazin’: There really can’t be any more broken experience in media than trying to watch the New York Mets as a cord-cutter. There is literally no way to subscribe directly or, in any normal sense, indirectly. The only path — discovered thanks to some excellent New York Post service journalism — is as follows: You subscribe to a $100+ monthly DirecTV subscription (five-day free trial subscriptions available, no other streaming TV service works), and use that service to authenticate with the SNY app. The Mets are doing OK, but they’re not that good. Scott Havens, help!

✦ Marketing

Spherical: Richard Attias last Monday told an audience of journalists assembled to hear about Riyadh’s high-powered Future Investment Initiative conference, where he’d recently spent time with MSG Entertainment chief Jim Dolan, whose Las Vegas Sphere is much in demand. “The guy is overwhelmed by requests — and not just from the rich countries, who want their own sphere,” Attias said.

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