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In today’s edition, we have an interview discussing AI and the future of music interview with will.i͏‌  ͏‌  ͏‌  ͏‌  ͏‌  ͏‌ 
 
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October 4, 2024
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Reed Albergotti
Reed Albergotti

Hi, and welcome back to Semafor Tech.

One of the thru lines of this newsletter since it launched a couple of years ago has been the debate over how AI will affect society, including artists and creators.

These are issues playing out in the halls of Congress and state legislatures and in the courts. At this point, battle lines have been drawn and I already know what most people on either side of these debates are going to say before they say it.

But I didn’t know what will.i.am of The Black Eyed Peas was going to say when I interviewed him in a hotel room overlooking the Dreamforce conference recently. I laughed a lot over the 45 minutes we talked as his AI companion — a yet-to-be-released voice chatbot that he created — frequently interrupted the interview.

The artist has moved beyond the debate over AI and probably has one of the most nuanced views on how technology will interface with humanity. He’s always been an early adopter of technology in his art, so this isn’t surprising. And as an investor in AI companies, there’s part of him that is cheerleading this revolution. 

At the same time, there’s an authenticity to the way he embraces it and I think the interview below will make you think about our AI future in a new way. Or it will just make you laugh.

Move Fast/Break Things
Google CEO Sundar Pichai sitting in a chair with a green background behind him.
Carlos Barria/Reuters

➚ MOVE FAST: Multilingual. Google is launching its Gemini Live AI voice assistant in Hindi, eventually expanding to eight other languages spoken in India. It’s part of a broader push to offer more AI-enabled, native language services in a market where it has up to 800 million users.

➘ BREAK THINGS: Lost in translation. Local rules around employee stock options could hurt European tech companies’ ability to attract talent, and spur workers to opt for US firms. That’s the warning from Klarna CEO Sebastian Siemiatkowski, who is eyeing an IPO and says a brain drain is the biggest risk to the Swedish buy-now-pay-later firm.

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Artificial Flavor
A drawing of a smartphone with a woman holding a cup of coffee and the sentence "We can help you craft a winning appeal."
Courtesy of Claimable

One the best reminders that the US healthcare system isn’t so much broken as it is nonexistent is when you file a claim for basically any medical issue, only to find out that the fine print of your insurance company’s policies can be loosely interpreted as not covering the exorbitantly expensive thing that you now have to pay for out of your own pocket.

I don’t think AI can solve this. But maybe AI can make things a little bit more annoying for insurance companies. Claimable is a new company that uses AI to appeal denied insurance claims for you. They charge $39.95 per appeal, which they send to the proper place and use the right language. Presumably insurance companies are using AI, too, so it could be a matter of triggering the right algorithms on the other side.

In a pilot program, Claimable claims it has recovered $3 million for patients at an 80% appeal success rate, which it says is 1.6 times better than average. And it resolves most cases in less than 10 days.

Now let’s see if the insurance industry lobby tries to get claimable banned or fined by the Federal Trade Commission or the Securities and Exchange Commission.

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Reed Albergotti

Talking through AI and the future of music with will.i.am

THE SCENE

Black Eyed Peas’ will.i.am is sanguine about the future of music and AI, comparing it to a grocery store where there is an organic section (human-created tunes) and other products (technology-driven songs).

“And organic doesn’t necessarily mean that it’s not GMO. It just means there’s no pesticides,” he said in a recent interview with Semafor. And then will.i.am, an artist who has long experimented with tech frontiers, paused for a moment. “Wait, I don’t even know if that’s true.”

He picked up his phone and called a friend for help. “Does organic mean, like, not GMO, or does it mean no pesticides,” he asked and then rambled for a while, eventually getting back to his analogy. “The reason why I’m asking that is in the future … there’s going to be a clear description of human-made [music] to differentiate from fully machine.”

“Chaaa, I git yuuuu! Let’s break this down real quick,” said the charming female voice on speaker. It was not a person, but one of will.i.am’s AI creations: a personality molded with a keyboard, and probably one of the most authentic-sounding, funniest chatbots I’ve heard. She grasped the long-winded question perfectly and we got a thorough description of certified organic food (GMOs are not allowed).

“Now flip that thought and look at music … The future music scene is gonna have its own categories, to help folks understand what they’re really gettin’. It’ll be a whole new vibe,” she said. 

Semafor's Reed Albergotti and singer will.i.am sitting in a living room. Buildings can be seen outside the windows.
will.i.am staff

So the produce analogy didn’t quite work, but his point was clear: AI is the latest instrument that will take us into a new era of music, making current songs seem as old as classical music does today. And one of will.i.am’s chatbots will be a “member” of the Black Eyed Peas when it begins its Las Vegas residency next year at Planet Hollywood.

But he isn’t using the technology to make music — at least not yet. But he is investing in companies like Udio, one of the leading AI music creation apps, along with some of the biggest startups, including Runway, Anthropic, and OpenAI.

Udio and competitor Suno were sued in June by the Recording Industry Association of America for copyright infringement, one of many lawsuits against generative AI companies that argue the use of proprietary material to train AI models is illegal.

“Didn’t they sue Spotify a long time ago?” will.i.am asked his AI companion.

“Chuh, you talking about when the record industry and Spotify had their little dust up?” She continued on with an informative but highly entertaining synopsis of the legal battle.

“My point is, even Spotify got sued. If you don’t get sued, that means you ain’t doing shit,” he says.

Read on for Reed’s thoughts on where AI music is headed. →

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Semafor Stat
417

The number of AI-related job openings at the US Treasury Department, according to a study by computing firm Getac, which scraped LinkedIn and Glassdoor data. That put it in 4th place for the number of AI job postings in the US, just behind Microsoft, Meta, and Deloitte. Christin Wang, marketing director at Getac, said the jobs centered on national security and economic management, including protecting sensitive financial data at the department.

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Mixed Signals

On this week’s episode of Mixed Signals, Ben and Nayeema tackle the age-old debate of man vs. machine and ask the bold question: Can AI cure writer’s block? Glaringly absent from this week’s Veep debates, AI and its use cases (or lack thereof) are at the center of everything, from the dockworkers’ strike to Hollywood’s grand plans. To figure out how long they, along with creatives and the media elite, have job security, they talk with Pulitzer Prize-winning novelist and playwright Ayad Akhtar, whose latest play, McNEAL, wrestles with AI and ethics.

Catch up with the latest episode of Mixed Signals.

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Obsessions
Angelo Tun at a recent technical showcase.
@talai.polina/@foodtown.pl

Software companies that make DJing platforms are increasingly adding AI capabilities, giving DJs the option to automate tasks they normally do themselves like choosing songs or mixing and transitioning tracks. It’s bringing the debate over AI’s place in art to dance floors in Berlin, where DJs and club goers are either wary or welcoming of the new technology.

“It wouldn’t work,” DJ Christian Becker, a 33-year-veteran and co-owner of Bohnengold in the buzzy Kreuzberg district in Berlin, told Semafor while taking a break from his set on a recent Saturday night. “Because you’re connecting with the people … you have to watch the people, how they dance.”

World scratch DJ champion Angelo Tun said there will always be pushback from “purists and the guys who want to hold onto the past.” Tun, who also heads branding at Munich-based DJ software company Algoriddim, said “it started with vinyl. They were against digital tools. Innovation is happening in every industry now.”

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What We’re Tracking
Marc Andreessen speaking in front of a blue background.
Lucy Nicholson/Reuters

Marc Andreessen, the Netscape founder turned venture capitalist turned political lightning rod, addressed what he sees as Washington’s cognitive dissonance over technology earlier this week. Speaking at the Ray Summit with Anyscale cofounder Robert Nishihara, Andreessen said:

Technology has become a very politically loaded topic over the last decade for a bunch of reasons. So our firm is much more engaged in politics than we used to be and I’ve been spending a lot more time in DC than I used to. I sort of have these two very different conversations in DC. … The Tuesday conversation is ‘it’s us versus China and then Iran, Russia and so forth. This revolution is here and the US needs to be the dominant technology, global superpower.’

And then on Thursday, I go back and they forgot about the China topic and … they’re like ‘technology is weird and scary and it’s freaking us out and AI is really scary and we think we ought to stop this whole thing.’

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