 My 7-year-old daughter was homesick last week, the day I was recording a video call with Google DeepMind CEO Demis Hassabis. In a vain attempt to earn an interruption-free call, I explained that I was talking to a very important person. When I told her Hassabis had won a Nobel Prize in chemistry for an invention that could help cure diseases, I got a blank stare. When I said he also invented Google Gemini (an oversimplification), her eyes lit up. It was a reminder of how many hats Hassabis wears these days. He is a dyed-in-the-wool scientist still striving for world-changing breakthroughs. He’s also an ambitious executive playing a crucial role at a critical time for one of the world’s most powerful companies. How he balances the two centrifugal forces tells a wider story of the outsized role tech companies like Google are playing in the AI era. When I spoke to Hassabis at Davos last year, the $4-trillion lumbering giant was still waking up from its AI slumber, induced by a high-margin ads business. Now, things couldn’t be more different. Google is back on top. And as AI use surges, the Google-is-too-powerful refrain has revved up again. My view is a little different, and it’s illustrated by the slippery Promenade in Davos, where all week, pitch meetings and dealmaking have been bustling. But one area is walled off, protected by the military and police. That’s where the world leaders are. Inside there, things seem to be falling to pieces. It used to take the people inside those rooms to do the kinds of things Google (and other tech giants) are doing today. These days, Hassabis says the power — and responsibility — is more distributed. AI progress is “going unbelievably fast,” he told me, swatting away worries from critics who fear China overtaking the West in AI. “AI is going to affect everything, so I think it does need to be debated, by all parts of society.” |