 I was talking with a reporter this week about Apple’s decision to tap Google’s AI for Siri, and the reporter was lamenting the failure of the court system to rein in the all-powerful search engine giant, which was now running away with the AI race. What was the harm? I asked. The answer: If Google’s dominance forces every business to advertise on Google, it’ll ultimately drive consumer prices up. It’s almost as if there’s a religious aversion to the concept of a tech company being big and powerful, and the attempts to justify criticism are all over the map. It’s an even more difficult point to make when a company gives most of its products away for free. We need a new way to define “too powerful” in the tech industry, and it should be a simple test: Is the company spending serious capital on real innovation that could impact the economy or national security? In Google’s case, the answer is certainly yes. Using its massive compute resources, troves of data, and custom-designed processors helped turn theories languishing in resource-starved academia into reality. It’s also pushed forward quantum computing, which is critical to national security, and self-driving cars. A bunch of small companies simply couldn’t have made as big of an impact on such a massive scale. (Once upon a time, the federal government could have, but those days are behind us.) I’m not sure if search advertising is really driving up consumer prices, but if I have to pay an extra few pennies for my coffee, it’s probably worth the tradeoff. A programming note: I’ll be in Davos next week. I hope to see some of you there, and if you want to catch up with the latest from the World Economic Forum, sign up for our pop-up newsletter. |