THE SCENE More than 1,000 startup founders, operators, and coders in the U.S. have volunteered to help Israeli tech companies that have lost workers, who are reservists who have been called up by Israel after the Hamas attack. Because of Israel’s compulsory military service and large number of reservists, some startups have seen nearly their entire staff go off to war, according to interviews with half a dozen people connected to the Israeli tech industry. Zoe and Michael Burian, New York city residents who work in tech and have lived in Israel, came up with the idea to help startups stay afloat: They created a Google form and asked family and friends if they could donate their time to Israeli startups. Michael said company representatives have told him one of the most immediate needs is administrative. “They don’t have people to answer the phones,” he said. Some people have offered to volunteer up to 20 hours a week. About 25 Israeli companies had also signed up (on a separate form), and the couple on Thursday was in the process of matching employees with companies. Sonny Gindi, an entrepreneur in New York city, follows Zoe on Instagram, where he learned of the fledgling project. He signed up, offering three hours of his time per day, despite having a six-month-old newborn and a startup of his own, a retail operations company called Stour. Gindi said he could help with everything from marketing to social media to creative strategy. “As a founder, I know how volatile it is to run your own company and how important every single day is to the survival of your business,” he said, adding that he didn’t think twice about spending the extra time. “Every Jew right now is in a fight for their lives.” For Reed's view and the rest of the story, read here. → | Reuters/Amir Cohen |