IMAGO/Manfred Segerer As European officials heighten their scrutiny of Beijing’s clean-tech imports, Chinese companies are setting up shop on the continent, bringing them closer to a lucrative market and helping them avoid trade restrictions. One giant firm is going even further, trying to morph into more of a European operation. CATL, the world’s largest electric-vehicle battery company, is taking pains to localize its German business by reducing its Chinese headcount, straying from Mandarin as the lingua franca, and serving local staples — in addition to Chinese fare — in the factory canteen, its HR coordinator in Germany told Semafor in a rare interview. “The company’s become more and more local, or European, than Chinese,” said Constance Ulbrich, who was the first employee hired for CATL’s Germany plant and who now leads learning and development. The localization drive comes amid an uncertain political and economic environment for Chinese EV-related companies in Europe: While governments have generally welcomed Chinese battery investments, analysts say slowing domestic EV demand and the prospect of heightened regulatory scrutiny from Brussels could threaten the future of Chinese clean-tech investment. |