PollsThe good news, if you hate horse race politics, is that there won’t be many election polls for a while. Outside of some runoffs in local and state legislative races, there are no major votes coming up until Spring. There’ll be special elections to replace members of Congress pulled into the Trump administration, but we just don’t know who or how many yet. (If you hate elections but read this newsletter, I’m grateful but confused.) What we are getting are polls of the 2024 electorate and data on what did and didn’t work for the major parties. In polling for Blueprint, provided first to Semafor, the Democratic messaging shop asked 3,262 national and swing state voters to state their top concerns with Kamala Harris. The poll was in the field from November 6 to November 7, with a 2.1 percent margin of error. These were the top issues cited: Inflation was too high under Biden-Harris: +24 points Too many immigrants illegally crossed the border: +23 points Too focused on cultural/transgender issues: +17 points Debt rose too much: +13 points Too similar to Joe Biden: +12 points She would let in too many immigrants: +10 points The immigration worries, combined, were dominant: Thirty-six percent of Latino voters cited them as their chief concern. But by just 9 points more Latinos said that Harris “focused more on cultural issues like transgender issues rather than helping the middle class,” as the survey put it. Among swing voters of all races who ultimately voted for Trump, that was their biggest issue, by 28 points. “Despite the Harris campaign running ads on economic issues,” the firm wrote in its poll analysis, “she may not have been able to escape her 2019 views and emphasis.” What mattered less? Voters did not think that Harris would “raise taxes on the middle class; by a 9-point margin more said they weren’t concerned with that. By 13 points, they didn’t think she was too “pro-Palestine” and by 22 points they didn’t worry that she was too “pro-Israel.” Harris’s major problems were inflation and immigration, which flamed up three years before the election and, even after policy changes that lessened them, did not extinguish. AdsDonald J Trump/YouTubeIn future editions, we’ll have more comprehensive looks at the paid messaging that worked and failed in 2024. Here are two spots that, by general agreement, clearly worked and moved numbers in key races. - Donald J. Trump for President 2024, “Unbelievable.” Democrats now concede that the Trump campaign’s heavy spending on ads about pro-trans policies were effective — they moved numbers in their focus groups and counteracted some of Harris’s effort to reintroduce herself as a pragmatist who would govern from the center. And this was the most effective version. It focused on a murderer who received a sex change in prison. It used video of Harris herself telling the National Center for Transgender Equality that she favored the policy “to push forward the movement, and the agenda.” And it epitomized the bet Trump made in each race: He could say things that would anger interest groups and media outlets, with no actual cost. Democrats tried to come up with a response ad, couldn’t settle on one that worked, and chose not to hit back.
- Gallego for Arizona, “Safe and Secure.” Arizona’s Democratic Senate candidate is on track to win his race against Kari Lake, completing a years-long strategy: Moderate his views and rhetoric about immigration, and run like a 1990s Democrat on crime. “He delivered critical funding for our law enforcement,” says one of his police surrogates in this spot, which like many of Gallego’s ads mentioned his military service — and his endorsement from the state police association. If one Democratic lesson from 2024 is that they need to move back to pro-policing, pro-border enforcement politics, and do it yesterday, this is the sort of message they’ll take into 2026.
Scooped!The Harris campaign stayed tight-lipped until the candidate actually conceded the race. There was no leaking or backbiting – the mother’s milk of reporting on why a candidate lost. But Axios’s Alex Thompson, whose dogged and usually unanswered questions on whether Harris still believed in things she told 2020 Democratic primary voters, got a quote from her wrap-up call with staffers. “Yeah, this sucks,” she said. “We all just speak truth, why don’t we, right? There’s also so much good that has come of this.” End scene. Fade to black. Next- 73 days until Inauguration Day
- 361 days until off-year elections
- 725 days until the 2022 midterm elections
David RecommendsThere’s no shortage of good reporting on why Latino voters moved right this year. No one is fretting about missing a trend or a dynamic part of the electorate, like they did after the 2016 election – the many good stories about Latinos who believed Trump would lower prices and close the border told us what would happen. Emiliano Tahui Gómez’s post-election report in the Austin American-Statesman hints at what might happen next, because some voters heard what they wanted to hear from Trump, and did not believe — despite some promises from his aides — that mass deportation will be more disruptive than they thought. “Trump wants to deport those who do bad things,” one undocumented worker tells Gómez. “I haven’t broken any laws.” |